In a move that may terrify YouTube, TikTok is testing hour-long video uploads.
First spotted by social media consultant Matt Navarra, the app is testing the feature with a limited group of people in select markets. The feature won’t be widely available anytime soon, TikTok told TechCrunch.
These 60-minute videos step into YouTube territory, with the expansion of long-form content giving TikTok an even bigger slice of social media users. TikTok told the publisher this option can give creators more scope to delve into content such as longer demos, lifestyle tutorials, and storytelling.
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TikTok has been slowly increasing its video limits, going from an initial 15-second maximum at its launch to 15 minutes back in October 2023. In January of this year, the app was spotted testing 30 minute-long uploads.
The platform also revealed a new creator rewards program in March, announcing that high-quality videos over a minute-long will result in cash rewards.