Instagram is overtaking TikTok thanks to looming ban, copycat strategy (Reels), and ecommerce.
What to know before buying something from TikTok Shop
As TikTok encourages more buying opportunities on the app, sellers are taking advantage of deal-seeking buyers. Here’s what you should know before buying from the social media platform.
China’s live streaming factories are bleak. Now TikTok wants to open one in the U.S.
TikTok plans to open studios that will enable creators to make content promoting TikTok Shop, the app’s e-commerce element.
TikTok tests a feature that would bring TikTok Shop links to more videos
TikTok is experimenting with a feature that has the ability to make all posts on the app shoppable, as first reported by Bloomberg. The move is part of […]
For Black History Month, TikTok honors creators and announces new grant partnership
TikTok announced its 2024 Black Visionary Voices list alongside a month’s worth of programming, including partnerships with Black-owned brands and nonprofits.
Instagram Threads triples downloads in December, reaching the top 10; X falls to No. 36
Instagram Threads is gaining traction after growth stalled last year, which had some prematurely wondering if the app was already dead. New data indicates that’s not the case […]
TikTok lays off 60 employees
TikTok is the latest tech company to mount another round of layoffs in an increasingly bleak January. According to NPR, which broke the news, TikTok cut about 60 […]
TikTok usage is starting to slow — is TikTok Shop to blame?
TikTok may have been the world’s top app by downloads and consumer spending in 2023, but it was not the top by actual usage. Last year, Facebook again […]
What’s so special about a Stanley cup? A guide to conspicuous consumption on TikTok.
The Stanley tumbler has become a $50 status symbol, embodying the trend of conspicuous consumption driven by social media apps like TikTok.
TikTok aims to grow its TikTok Shop US business tenfold to $17.5B in 2024, report claims
TikTok is looking to grow the size of its TikTok Shop U.S. business tenfold to as much as $17.5 billion this year, according to a new report from […]