David Placek Contributor David Placek is the president and founder of Lexicon Branding. In developing category-changing names like Sonos, Pentium, OnStar, Swiffer, Febreze and BlackBerry, Lexicon has become […]
David Placek Contributor David Placek is the president and founder of Lexicon Branding. In developing category-changing names like Sonos, Pentium, OnStar, Swiffer, Febreze and BlackBerry, Lexicon has become […]