Why are masked characters so hot? Sex therapists weigh in.

From thirsting over “Daddy” Michael Myers to simping for Scream franchise villain Ghostface, the internet is really into masked men. Last month, the phrase “Ghostface kink” trended on Google search because TikTok users were in the (horny) Halloween spirit. Some creators made videos from the point of view of someone being murdered by him (for sexy purposes), while others bought their partners Ghostface masks to spice up their love life.

Over the past few months, content creator Brittany Broski has waxed poetic about her attraction toTikTok cosplayers who dress up as masked character Ghost from Call of Duty as well as the masked band Sleep Token. A video of her talking about “jerkin’ it” to the mysterious rockers has half a million views on TikTok.

“If I see a man in a mask,” Broski has said, “it’s over.” That’s because, she admits with tongue-in-cheek self-awareness, “I have a mental problem, I have a mental lack somewhere… and I’m not really motivated to do anything about it.”

Our curiosity has been piqued by these feral FYP posts, so we asked two professionals to weigh in on the erotic possibilities of masks. What’s so enticing about them, even (or especially) when they’re worn by murderous characters? What does our attraction to masked figures tell us about our greater sexual desires?

Fear and uncertainty

Fear and arousal can be strange, sexy bedfellows. That’s because they “come from the same base emotion [of] physiological arousal.” says Gigi Engle, a certified sex and relationship psychotherapist and resident intimacy expert at dating app 3Fun. The adrenaline that accompanies fear increases heart rate and blood pressure. “It’s a state of euphoria so intense that we chase it and seek it out,” she says. “Think of people who absolutely love rollercoasters or scary movies. They genuinely enjoy the feeling of being afraid.”

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With all that excitement, blood flow to the genitals also increases. “This is why people in fearful states sometimes report experiencing a genital response despite not feeling turned on,” says Engle. “Consensual encounters designed to amplify the ‘near-death’ feeling are not literally putting you in a life-threatening situation, but your nervous system doesn’t know how to make the distinction.”

So, those TikToks that make it kind of hot to be killed by Ghostface? The fun is all in the fantasy. “Even though fear can amplify sexual excitement, you also need to know that the ‘fear’ or perceived ‘danger’ is grounded in real safety,” Engle notes. “In order to become fully aroused, we need to feel safe.” 

Anonymity and confidence

“Sometimes a mask grants the opposite of fear and can help someone feel safe and confident,” says Bobby Box, certified sex educator at b-Vibe. “Similar to how trolls who feel comfortable being rude online but not in person, there is a veil that can make someone act more bold or out of character.”

“When you obscure even a portion of someone’s face, their identity is immediately changed,” Box explains. Plus, masks can alter the voice, “further removing any identity from an individual.”

Then, the possibilities for sexy fun multiply. “This person can be anyone and do anything, which can be incredibly sexy given the scenario,” he says. “I know many gay men who prefer anonymous sex or ask that you wear a blindfold so their identity isn’t revealed. While some men do this because they are closeted, others are merely turned on by the fact they’re having sex with a stranger.”

A study from early in 2023 found that people who think they are attractive are less likely to still wear a mask in hypothetical situations like a job interview or while walking their dog than someone who does not think they are attractive. Box says this extends to the bedroom, where masks can make someone who isn’t confident in their appearance feel more comfortable and adventurous.

Role-play and fantasy

When it comes to role-play, masks are “a simple way to visually assume a role without much effort,” says Box. “I mean, Clark Kent wore a measly pair of glasses as a disguise and nobody knew he was Superman.”

Bad boy tropes and forbidden trysts up the ante of a sexual encounter with any partner, whether they’re a stranger or a long-term love. Masks are often crucial to the believability of this kind of role-play and help with immersion, says Box. If our desire to make out with a tragic character is motivated in part by our belief that our love can fix him (ex. the Phantom of the Opera, Kylo Ren), then removing his mask is a sign of deepening trust and connection.

When people are attracted to fictional characters they see in horror films and media, that attraction can get mixed up with fear in interesting ways. Engle explains that when fear is “coupled with an erotic cue or image,” for example, “a sexy actor starring in the scary movie you’re watching (think Brad Pitt in Seven)… [T]he physiological arousal produced by fear can be mistaken for sexual arousal because people are misattributing the true source of that arousal.” Basically, “they’re linking it to the sexy person rather than to the fearful situation.”

And this happens for people you’re attracted to IRL, too. Engle says that “riding a rollercoaster with a date you’d fancy seeing naked later,” for example, can also make it hard to separate fear from attraction.

Ironically, covering up in the bedroom may be one of the easiest ways to set yourself free from insecurities or expectations. As long as you feel safe, incorporating masks into sex is totally normal.