As AI-generated content continues to encroach on everything from advertising to the voice acting profession, YouTube is adding a requirement for users to flag their videos when they include anything made by an AI program. However, looking at the guidelines, it doesn’t seem like the video hosting site has any way to…
YouTube adapts its policies for the coming surge of AI videos
YouTube today announced how it will approach handling AI-created content on its platform with a range of new policies surrounding responsible disclosure as well as new tools for […]
Scarlett Johansson is going after an AI app that used her likeness without permission
Scarlett Johansson is pursuing legal action against an AI app that used AI-generated fakes of her image and voice for an advertisement.
Actor Scarlett Johansson is taking legal action against an app that used AI to recreate her voice and likeness without her permission.
Lisa AI: 90s Yearbook & Avatar is an app that uses artificial intelligence to generate custom avatars, artwork, and those ‘90s yearbook photos that you’ve likely seen all over TikTok. According to Variety, Johansson is taking legal action against Lisa AI for using her image and voice to advertise the app. Johansson’s representatives confirmed to the outlet that she is not a spokesperson.
Ghostwriter, the guy behind the viral Drake/Weeknd song, thinks AI music is like fanfiction
Using AI to recreate the voice and likeness of celebrities is becoming more common. The widespread access of sophisticated AI tools have made it relatively easy to create an audio deepfake from preexisting voice samples, or generate images of famous people. Last year, a song circulating on social media and streaming platforms used AI-generated audio that sounded like Drake and The Weeknd. More recently, an ad featuring an AI-generated version of Tom Hanks hawking a dental plan made the rounds on Instagram. The threat of using AI to clone someone’s likeness has become so real that lawmakers have introduced a bill that would prevent the unauthorized distribution of AI replicas called the No Fakes Act.
Lisa AI’s advertisement featuring Scarlett Johansson has been removed from X/Twitter, where it was originally posted, but Variety viewed it before it was taken down. The video features an old clip of Johansson promoting her film Black Widow. Variety reports, “Johansson says, ‘What’s up guys? It’s Scarlett and I want you to come with me…’ before a graphic covers her mouth and the screen transitions into AI-generated photos that resemble the actor.” According to the description, a fake voice that sounds like Johansson says, “It’s not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn’t miss it.” Fine print below the ad reads, “Images produced by Lisa AI. It has nothing to do with this person.”
Johansson’s attorney Kevin Yorn says they are pursuing all legal remedies they have. “We do not take these things lightly,” said Yorn.
Reality Defender raises $15M to detect text, video and image deepfakes
Reality Defender, one of several startups developing tools to attempt to detect deepfakes and other AI-generated content, today announced that it raised $15 million in a Series A […]