Tech / Technology

Best dating sites for people over 40: What we’ve tested (and loved) as of November 2023

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Looking for love after 40? We tried and tested the best dating sites and apps for singles over 40.
An older couple cuddling on the couch

Dating beyond 40 may seem intimidating. Unlike your 20s or 30s, you can’t assume everyone your age is single and looking. While meeting people organically in public still happens, it can be easier to meet potential partners where they’re actively seeking a romantic connection — on dating sites. Read on for the best dating apps for people over 40, plus tips on how to get back in the dating game.

How to start dating again at 40

The first step is just acknowledging that you’re ready. From there, decide how and where you’d like to meet potential partners. Dating apps have become the norm over the years, making them a standard choice rather than a last resort.

You’ll also want to be direct with what you’re looking for. Are you interested in a serious relationship, a casual encounter, or perhaps a friendship that could evolve into something more? Whatever it is, be upfront. You don’t want to fall for someone only to realize you aren’t looking for the same thing. Yes, it’s more vulnerable to say exactly what you want, but being straightforward from the outset is the new dating norm.

As in any phase of life, dating takes time and patience. We spoke to Jennifer Frazier, a 46-year-old based in Indiana, who met someone awesome on Match. They went on a few dates, and she really liked him, but he was interested in dating a lot of women at the same time, and though Frazier enjoyed his company, she realized that kind of relationship wasn’t for her.

What are the best dating apps for over 40?

The best dating site varies depending on what you’re looking for. If you want something serious, match has 25 years of experience to help you find someone compatible who is also looking for a serious relationship. eharmony also specializes in serious relationships, but the site is really for people who want to marry their next partner, so it’s taking serious to the highest level. Though, Frazier had a pretty shitty experience with eharmony — after the extensive questionnaire, she was matched with a coworker’s husband (yikes). While you would hope everyone on dating apps is single, you still want to pay attention to obvious red flags.

Casual daters and people who don’t want to jump into anything too serious just yet should utilize Tinder, Hinge, or Bumble. OKCupid is best for liberals and the LGBTQ community. There is a dating site for everybody; finding the one that strikes gold for you might take some time.

Finally, after extensive reviews of the top dating apps, we recommend that singles over 40 avoid Zoosk and Our Time, two apps that didn’t make the cut. (Check out the “How we tested” section below for more information on our selection criteria.)

Most dating sites and apps have free versions, so you can test them without fully committing. Here’s a breakdown of our top picks for the best online dating site for people 40 and older:

Tech / Technology

The best dating apps for women: Where to find a relationship, a hookup, or something in between

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The dating app where a woman will find the most success depends on what (or who) she wants. We explore when the situation calls for Bumble, an app where women initiate, eharmony, or ol’ reliable Hinge.
a woman looking at her phone with heart eyes

Being a woman on the internet is hard. Being a woman trying to find a genuine connection on an internet where potential matches feel emboldened to be creeps in the DMs and AI profile photos pique more curiosity than real ones, apparently, is digging for a metaphorical needle in a digital pit of manure.

That said, it’s not impossible. With a bit of common sense, tough skin, and a pinch of research (which we’ve so carefully done for you), there’s no need to rule online dating out as a place to find romance, a wedding date, or an animate alternative to your sex toy collection.

So, which dating app is best for women?

We can’t tell you what to do, and we honestly don’t want to. But what we can do is provide recommendations based on the entanglement you’re interested in getting into. Don’t want men to be able to message you first? Bumble. Would rather your dating pool consist only of other queer people? HER. Simply want a less game-ified feel than Tinder — or a free ride to the airport? Hinge.

But really, we know online dating is exhausting — so we’ve done the hands-on work to ensure that each of the platforms in this list goes beyond superficial swiping and generic profiles (unless, of course, that’s what you’re looking for, which we’ll state in the product description). Here are our favorite dating apps for women in any situation:

Tech / Technology

Best dating sites for seniors: Updated for November 2023

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Looking for love after 50 or 60? We’ve tested the best mature dating sites to help you meet someone to spend your golden years with.
senior couple dancing while holding hands

Dating can be awkward, scary, and just plain frustrating at any age. True, being in the over-60 group may mean that more people your age are already off the market, but there are still so many fish in the sea. Online dating can introduce you to those fish that you may have never met otherwise.

To help you find your perfect match — whether you’re interested in something casual or a long-term relationship — Mashable tested the best dating sites for seniors to evaluate age-specific options and more mainstream apps with large mature user bases alike. Our goal? To figure out which dating platform is the best fit for you, and to demystify online dating as best we can.

Is dating over 50 hard?

If you’re hesitant about trying online dating as a senior, you’re not alone. While using the internet to find love or a date is second nature to young folks, there’s a bit of a learning curve for new, older users. But here’s the thing: Seniors actually have tons of advantages when it comes to online dating.

For starters, many people in their 20s simply aren’t ready to settle down. But as a mature dater over 60, you’ve been figuring out this whole “love” thing for longer than millennials have been alive. You know the red flags, and you know what you want.

In general, online dating gives you access to a wider pool of potential matches. When you’re limited to meeting local people in person, serendipitous moments can feel few and far between. The best online dating apps are like windows to the world, letting you connect both with people who live nearby or cuties from somewhere you’ve been thinking of visiting. Plus, you can’t deny the convenience (or the rush) of the possibility of meeting your special someone even on the nights that you don’t want to leave your couch.

We’ve gathered the best dating sites for seniors below based on our own experiences, hands-on reviews, and research with dating app users. We’ve also included some info to help you make the most of online dating, like whether a platform requires a paid membership to access the most in-depth features. (Note that prices for dating apps and sites are constantly changing. We update regularly, but there might be minor price differences.) From fun, easy-to-use apps to more serious dating websites, here’s to finding love later in life!

UPDATE: Sep. 22, 2023, 1:00 a.m. EDT This article has been updated to reflect our latest hands-on dating site reviews. Ultimately, we decided to remove Zoosk and relegated Our Time to “last-resort” status.

Tech / Technology

Best hookup apps and dating sites for casual sex: Updated for October 2023

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Looking for a hookup? Here are the best apps to find a casual fling or a one-night stand.
Cartoon graphic of a person on a dating app.

It may be cuffing season, but year-round, casual dating, hookup culture, and no-strings-attached relationships are pretty common. In this new era of dating, hookup apps are on just about everyone’s smartphone. And for good reason. You watch TV on demand (thank you Netflix) and your food can be ordered and delivered to your door while you sit on the couch (hello Uber Eats), so why would finding a potential partner be any different?

What is hookup culture?

The phrase “hookup culture” refers to casual sex or uncommitted sexual encounters — you know, good old-fashioned consensual sex just for the sake of it.

Way back when, before dating apps became a thing, people would rely on chance encounters or social gatherings (mainly parties or bars) to meet someone new to have a casual fling with. (How archaic!) But now, with the plethora of dating and hookup apps available, we’ve found ourselves firmly in what I’d like to call our hookup culture era, and finding a partner is as easy as swiping right on a profile photo.

The dedicated hookup app is a gateway to hot instant gratification, and the coolest thing is that you can decide where to find your fling and how much or little you’d like to know about the person before getting down and dirty.

What makes a good hookup app?

The best hookup apps don’t have to be a one-and-done situation. Sure, things can be kept as anonymous as taking a nameless person home from the bar, but there’s also nothing wrong with ensuring that the person getting to see you naked doesn’t have the world’s worst sense of humor. Plus, getting along well with a hookup, even if you’re not looking for anything serious or exclusive, can help if you are looking for a regular friends-with-benefits situation.

Though many of these hookup apps make it obvious that people are looking for *that,* people on more generalized dating apps can avoid a lot of messiness if a heads-up about intentions is given within the first few DMs. Many apps even include an option to mark what you’re looking for so your intentions can be clear from the get-go.

Basically, there’s no one “best hookup app”, but you’ll probably also want to skip any apps that feature a 10-minute questionnaire about romance and future families or ones that require expensive subscriptions intended for people who want long-term relationships.

Photos are also a huge factor in good hookup apps. Some apps and dating sites hide people’s pics unless you have a paid subscription, and we don’t really love that — for physical attraction reasons and safety reasons. Apps that show the full view of someone’s profile are the way to go.

Whether you want to pay for a hookup app is totally up to you, but we will say Tinder and Hinge have great free versions. You can likely find a hookup by the weekend without paying a cent.

Whether you’re looking for casual sex or are simply looking to exchange nudes, here are our picks for the best hookup apps right now:

Tech / Technology

If you like Pornhub, these NSFW dating sites are worthy alternatives in 2023

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We found the best NSFW dating sites for porn lovers, including dating sites for swingers, BDSM, cams, and more.
keyboard with a heart key

It’s no surprise porn consumption surged during the pandemic. In a 2020 report conducted and published by Pornhub, areas where the coronavirus hit the hardest saw the quickest increase in site activity, while worldwide traffic to Pornhub was up 11.6% on March 17, 2020. 

Of course, this makes sense – strict lockdown orders combined with sheer boredom, loneliness, psychological distress, and coping with the general state of America at the time could only lead to an increase in porn usage. 

Even though people are still becoming comfortable with the idea of going on IRL dates again, this newfound interest in porn hasn’t let up. According to SexualAlpha, every minute the world’s top three most popular porn sites (specifically Pornhub, XVideos, and XNXX) receive approximately 134,491 visits.

The moral of this story? If you like porn, you’re not alone! But if you’re interested in taking your porn consumption to the next level and/or adding some spice to your solo sessions, there are some popular dating sites that will help you achieve that.

Whether you’re looking to explore your kinky fantasies, make a lasting romantic connection, are looking for senior love, simply want to hook up, or want to keep things safely socially distanced and just cam and chat, there’s a little something for everyone on this list. And, if free videos with easy-to-search categories (like the specialized categories that Pornhub offers) are what do it for you, we’ve included a few of those too!

While these sites are by no means perfect, and some of them get pretty raunchy, here’s the scoop on what you’re getting yourself into.

The lowdown on NSFW dating sites

Keep in mind that “dating” on NSFW sites like Grindr and GetItOn is about as subtle as the platforms’ names: Users are there 99.9% of the time to find a one-night stand, a threesome, or an ongoing sex buddy situation — not a long-term partner.

Take note: NSFW dating sites don’t operate without mutual consent, boundary-setting, and respect. When building out your profile, be specific and honest about your intentions and what you’re looking for so you can find people who genuinely match up with you and your interests or fetishes.

Should I use an NSFW site for dating?

If you’re looking for no-strings-attached sex or just a sexting or Skype-sexing buddy for the evening, NSFW sites can be ideal for bypassing any dating formalities you and someone else aren’t actually all that interested in and getting straight to the point. “Dating” here is a very loose term — think of these as sites and apps for hooking up.

Users on these apps tend to be fairly direct — don’t expect a dinner invitation before you get asked over to their apartment. If that’s not your cup of tea and you need a little more of the getting-to-know-someone before jumping into bed with them, these might not be the right sites for you.

What precautions to take when using an NSFW dating site

If you’re on a site where you need to share personal information or choose a username, be careful about the information you’re giving out — and about what kind of information it is. Things like credit card numbers are vulnerable to hackers, and using your real name on platforms like these can compromise your safety if you happen to stumble upon the wrong sort of people on the sites. Yes, you’re there to get down and dirty, but using some discretion is never a bad idea. It can be a good idea to choose a username that doesn’t have a relationship to your first name and be careful about the personal information you share (like where you live, etc.).

What else is important to know when using an NSFW dating site?

Besides not giving away any personal information, especially for things like anonymous encounters on cam or sexting sites, know the risks when it comes to sending nude or partially nude photos containing identifying details like your face or tattoos. While it’s against the law in many places to circulate private sexual images, that doesn’t stop people from doing it.

Like Pornhub, all of these sites are free to use, with some offering various levels of paid membership fees to unlock bonus features.

Before clicking through, consider yourself warned: NSFW content awaits.

Tech / Technology

Elon Musk wants Twitter/X to be a dating app. It already is.

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Elon Musk wants X to be an “everything app,” including a place for dating. He doesn’t understand that it was already that without him.
two birds on a power line with one sending heart messages to the other

Twitter/X owner Elon Musk loves to announce lofty promises — and now he has one related to love itself: that X will soon be a dating app, as well as a replacement for LinkedIn, YouTube, and banks, among other things. In a recently leaked all-hands call, Musk said he wants X to be an “everything app.”

What Musk appears to not know is that Twitter is — or at least, was, before he took over and traffic and revenue crashed — already a fine place to meet people. I should know, because I met my partner on Twitter back in 2021:

And we’re not the only ones; check out Mashable’s culture reporter Tim Marcin on people who found love on Twitter. Musk is also ignoring the crowded dating app market, and the few that edge out above the main players like Tinder and Bumble.

Maybe Musk doesn’t care about these examples because he has nothing to do with them. He seems to only (in my opinion) appreciate ideas that exit his brain like a muffled fart.

What’s more is that the changes Musk has made to Twitter in the past year have made the platform worse. As Mashable’s Chris Taylor wrote in a story about Musk tanking Twitter in the last 12 months, Musk attempted to silence his critics while elevating conspiracy theorists; mass laid off employees, leading to a class-action lawsuit; and made users pay for verification, spurring confusion and even more disinformation.

If anything, dating is now harder to do on Twitter. Musk altered the DM settings so those who don’t pay can’t message you (though you can change it back). Daily sign-ups and active minutes have both dropped, meaning fewer people are making accounts and users are spending less time on the app. And, personally, I’ve seen an influx of spam and bot accounts following and DMing me and replying to others; they’re not exactly great dating candidates.

Want more sex and dating stories in your inbox? Sign up for Mashable’s new weekly After Dark newsletter.

Meanwhile, Musk appears to care more about people calling him “cis” than the fact that Twitter’s valuation is nosediving. Turning Twitter — sorry, “X” — into a dating app or “everything app” doesn’t make sense and doesn’t even seem feasible at this current moment.

I wouldn’t be surprised, however, if this goal of an everything app never comes to pass. Musk has made false promises in the past, and this could be just another one. Over the years, for example, he has claimed that Tesla would soon produce fully autonomous vehicles; that has yet to happen. This year, Musk also claimed that his brain implant device company Neuralink was preparing for human trials after testing on monkeys, and that no monkey died as a result of the trial. This isn’t true. Wired reported that some monkeys did die in Neuralink trials, after experiencing torturous conditions due to the implant.

Twitter was far from perfect before Musk took over, but it was the “digital town square” where folks would meet and chat. It’s only degraded in the past year, and if Musk thinks he can revive it with dating app functions, he’s mistaken. Honestly, just download Tinder.

Tech / Technology

Best sexting apps: Find anonymous satisfaction in 2023

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Sexting apps can be fun and low-risk if you do it right. Check out our list of the best sexting apps for intimate conversations and more explicit connections, updated for November 2023.
Black woman sitting in a robe looking at her phone

In a world where online dating and casual hookups have become the norm, dating can still feel exhausting. Sometimes, just the thought of putting on “real” clothes, coming up with witty conversation starters, and commuting to the actual meetup spot can be tiring. No matter what kind of encounter you plan, when it comes to dating, there’ll always be some sort of physical effort required.

The good news? There is one loophole: Sexting.

What is sexting?

Sexting is the art of sending sexually explicit photos or messages to one or more consenting people via text. Like sex itself, sexting “is an opportunity for you to liberate yourself, explore what you want in bed, and get to know your partner better,” writes Mashable sex and relationships reporter Anna Iovine. “Sexting can benefit both you and your budding relationship (or hookup, or however you define it).”

Once viewed as taboo, sexting is now definitively mainstream. According to a 2023 survey of U.S. adults by the market research platform Statista, 77 percent of participants said they’ve sent at least one sext — that’s up from 45 percent in 2019 and just 14 percent about 10 years ago.

Sexting’s recent surge in popularity is due at least in part to the pandemic, which gave rise to a new era of digital dating. But it also helps that there are now a number of apps that make sexting easy and safer than standard SMS messages.

How to find the best sexting apps

Not all apps for sexting are created equal, and some of the best ones aren’t even built for dating purposes.

To help you make the most of your sexting experience, we tested some of the top private chat apps. Based on our research and hands-on testing, we’ve narrowed our list to a few apps that prioritize privacy, safety, and user-friendliness for sexting. They’re also pretty affordable, with some even offering free options.

Here are the best sexting apps for all your NSFW exchanges.

Tech / Technology

Best dating sites for introverts 2023: Hinge, Match, and more

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Find your match with the best dating sites for introverts. Browse profiles, send messages, and connect with people who get you.
illustration of couple holding hands

Even though we’re living in a world where just about anything goes, online dating is still considered a desperate or last-resort option for many, but for introverts, it’s like the best thing since sliced bread. Especially for those of us who’d rather die than approach a stranger at a bar, force small talk, or enter a social situation of literally any kind.

Thanks to online dating, even introverts can find love and companionship without leaving the comfort of their couch. (Eventually, you’ll need to get up and go on a date, but can we take a moment to revel in the fact that we can now find potential partners while binge-watching Netflix?)

Dating apps offer a super convenient way for introverts, wallflowers, and anyone hesitant to try online dating to meet new people and start meaningful conversations without the pressure of face-to-face interactions.

Do dating sites for introverts even exist?

If making small talk or spending time in crowded social settings is your idea of hell, there are dating sites out there designed to help you find a potential partner sans the overwhelming social anxiety.

That said, not all dating apps are equally introvert-friendly. Tinder, for example, is a go-to for casual hookups and one-night stands, which probably isn’t the best option for someone with shy tendencies and a preference for deeper connections. If dating apps were places, Tinder would be the crowded bar full of bros.

The good news is that Tinder isn’t the be-all and end-all when it comes to online dating. Other dating platforms, like eharmony, Match, and Hinge put an emphasis on compatibility and meaningful connections, so you can meet fellow introverts who are looking for something more substantial.

What are the best dating sites for introverts?

To help you find your person (the one who will understand and appreciate you for who you truly are), we’ve rounded up 12 of the best dating sites for introverts just like you. There are a few picks in here for hooking up too, because why not? Just because you’re introverted doesn’t mean you can’t have a little fun.

Tech / Technology

AdultFriendFinder review November 2023: This X-rated hookup site is stuck in the past

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Discover the pros and cons of AdultFriendFinder, a sex-focused adult dating site catering to casual encounters and exploration.
illustration of two people under the covers in bed with clothes strewn around the room

Moving to a new city or working at a new job where you don’t know anybody can seriously be depressing, especially if you’re already introverted as it is. What are you supposed to do? Sit at the bar by yourself? And talk to strangers?

Then comes the lightbulb idea: You can make friends online! If online dating is so popular and successful, there’s no way there aren’t a few legit sites where you can make adult friends in your area with similar interests. Hmm, AdultFriendFinder.com sounds like the right ballpark.

So you’re on your lunch break at work, type in the URL, and the next thing you know, you’re frantically closing the tab and hoping nobody walked behind you for that split second.

Our point: AdultFriendFinder is not what it sounds like.

Adult friend finder homepage


Credit: Screenshot: AdultFriendFinder

What is AdultFriendFinder?

AdultFriendFinder is one of the most well-known sites for finding quick sexual encounters, regular hookups, and literally anything else even remotely related to sex. The rowdy feed of matches, jumble of explicit photos, and stimulating calls-to-action offering all types of sex makes it heaven for anyone looking for a good time with no filter — and hell for someone who wouldn’t be caught dead clicking on a “There are hot singles in your area” ad.

Even if you’re not using it for real sex, it’s always nice to have spank bank material in your back pocket. During the early days of the coronavirus pandemic, sexting, nudes, and Pornhub searches all saw a spike thanks to the vast number of people who started social distancing at home. Those who didn’t want to risk quarantine sex or weren’t finding people on their level of horniness on Tinder were pretty much guaranteed to get their rocks off somehow via AdultFriendFinder.

On AFF, you can find someone to sext via messaging or video chat (and plan to get it on IRL, if that’s what you’re looking for), watch live streams, or join niche group chat rooms. Is it worth $20-something per month? Depends on how much fishy content you’re willing to overlook for a juicy sexting session.

We reached out to Kalyn Sanders, a business development executive at Friend Finder Networks, for updated AFF demographics. Right up there with Tinder’s monthly flock, AdultFriendFinder snags the attention of over 55 million visits around the world per month, on average. (To whet your appetite upon signup, the main landing page flashes a few statistics, including “98,897,765 hot photos” and “3,375,049 connections,” but we’re not exactly sure what that means.) Most traffic originates from the United States, followed by visitors from the United Kingdom and Canada. SimilarWeb ranks the site as the 19th most-visited adult site in the U.S.

Specifics on the demographic that most people care about — the gender ratio — can be hard to track down. Sanders told us that “there’s a two to one ratio of single men versus categories like single women, couples, and groups.” The split between men and women is an expected one for a lot of hookup-centric sites. At the end of the day, it’s a paradise for straight men, hit-or-miss for straight women and LGBTQ men, and likely an actual hellscape for LGBTQ women.

AFF lets you identify as and search for a man, woman, a couple, or trans. Despite trying to be a sex-positive site with blog posts, groups, a sex academy, and more, its language for the LGBTQ community has historically been anything but inclusive or positive. Previously, the AFF sign-up page listed “TG/TV/TS” as the “trans” gender selection — we’ll let you infer what those stand for. Though, we will admit, this language has improved recently with more gender options that are appropriately labeled.

Is AdultFriendFinder worth it?

If you’re 100 percent over being grilled with relationship questions and the slow-and-steady pace on traditional dating sites like eharmony or Match, AdultFriendFinder is your golden ticket to instant communication. Registering takes literally 30 seconds — it requires nothing from you aside from an email address, a username, a password, and an introduction. Your notifications will start pouring in even without adding any juicy info (because people see nothing wrong with hitting up a profile with a gray silhouette as a profile photo, apparently), but it’s probably best to add a few photos and a detailed description — both to up your chances of flirtation or finding someone who shares a super-specific fantasy, and also to signal to other users that you’re not a bot.

AFF personality test

AdultFriendFinder features a personality questionnaire to personalize your profile and up your chances of finding a compatible match.
Credit: Screenshot: AdultFriendFinder

After registering, there are a ton of ways to personalize your account (way more than you’d expect for a hookup site, honestly). The more you fill out, the more attractive your profile will be to new viewers. There are the basic physical appearance questions about eye and hair color, and since I identified as a woman, cup size was an option. (If you identify as a man, I’m sure you can guess what question they ask.)

Many self-proclaimed hookup seekers can probably admit that they’d still like to hook up with someone they’d also like to grab a beer with, especially if they plan to see that person multiple times. Those people will appreciate that AFF gives a compatibility score with each user you come across: a metric that rates how well you might mesh with someone in the bedroom based on how you answered questions about what turns you on, whether you’re dominant or submissive, and so on.

The site also features a personality test and a “My Kinks” form where you can select whether or not you’re “curious about, into, or can’t live without” a certain kink (e.g., anal, bondage, role play, etc.). It also lets you choose whether you’re a voyeur, the giver, or the receiver.

One weird thing about the Personality Type test is that it asks several questions about whether or not you enjoy shopping at discount stores — not really sure what that’s about. It also asks whether or not “a quiet time for prayer should be allowed in school.” You can choose “strongly disagree, somewhat disagree, somewhat agree, or strongly agree.”

Once you finish the personality test (20 questions), you can opt to have your Personality Type show up on your profile or have it hidden. It will also show you which personality types complement yours.

AFF personality type


Credit: Screenshot: AdultFriendFinder

Finding a match

Like a traditional dating site, AdultFriendFinder gives you a collage of potential matches and will let you know who’s online or close distance-wise. These will be random right after you sign up, but you can opt to update your preferences to refine your results: Choose your preferred gender(s), age range, location and mile radius, race, sexual orientation, body type, and marital status.

You barely have to scroll before noticing that there’s no shortage of nudity. Depending on whether you set your preferences to men, women, or both, you’ll see all of that stuff up close, personal, swinging around, in action. You name it, it’ll pop up.

AdultFriendFinder is basically like a PornHub that you can interact with. We probably don’t have to say this, but AdultFriendFinder is NSFW and not safe to be on while kids are in the room. If you’d rather not see the site’s raunchier side, it offers a “no nudity” option, but I still wouldn’t trust this filter enough to be online in a family setting or at work. Some videos will be blurred out and read “Naughty video” until you upgrade to a Gold Membership, but trust me — you’ll get to see a lot, even with the free version.

The message section is set up similarly to a Gmail account, and you can mark things as read or important just as you would on a real email. You’ll receive some crude messages instantly (creeps on Tinder do the same thing), but some will be genuinely friendly.

It’s not all bad

Once you get past the in-your-face sexplosion of naked profile pictures, horny AIM-era profile names, and explicit videos, there are actually an impressive number of resources to help make your experience as satisfying as possible. Some will cost money even outside of the paid subscription, which is kind of dumb.

Aside from the NSFW content, the website is relatively straightforward (albeit ugly). Every feature is advertised in big letters, notifications are displayed clearly with labels, and you don’t really have to click around to find anything. This makes it super accessible for users of all ages, even those who aren’t tech-savvy and can’t even figure out Facebook. Buttons are all over the place, but you figure it out after messing around for a few minutes.

Activities range from direct messaging, sending virtual gifts and tips, watching live videos of people in your feed, joining adult chat rooms that can get very niche, or entering photo contests.


AdultFriendFinder is like a PornHub that you can interact with.

Think of AdultFriendFinder as the dating site version of New York City — it never sleeps. You’ll find people who work the regular 9 to 5, people who work the night shift, and people in other time zones, so it’s nearly impossible to log on and not have people to talk to. You know, like that booty call who’s always awake when you text them.

Or at least that used to be the case… 10 years ago. What was once a hot site that a few Reddit users were quick to hype up is now one of the dating sites that Reddit users can’t help but diss — in the few instances that AFF is even being discussed at all. It’s notable that, on a site where online dating is such a mammoth topic of discussion, AdultFriendFinder has rarely been mentioned in a positive light since the early 2010s. The Reddit community is diverse and open-minded; if a dating site exists, someone on Reddit has used it and has an opinion. When an innocent soul does ask if it’s legit, AFF usually gets dragged for sketchy pricing and being riddled with bots.

However, some Reddit members have praised AFF as a site for men meeting men. Even so, the site’s still buggy and isn’t exactly great for meeting real people who aren’t, as one Reddit user so eloquently put it, “busted and unstable.”

Paid memberships are where things get… interesting

You can do a decent amount of exploring without paying a cent: Limited messaging and emailing, visit and like most profiles, and enter some chat rooms. But just a few clicks on AdultFriendFinder can send you deep down the rabbit hole, and a lot of that juicier hidden content can only be unlocked with a paid membership (called the Gold membership) or by earning points.

Points are AdultFriendFinder’s non-monetary currency. If you’re a free member, you’ll have to earn points through on-site activity to unlock stuff that’s exclusive to paying members. It’s kind of like a game, with points acting like dollar bills at the strip club.

A Gold membership is pretty much the standard if you’re a guy looking for girls. While researching on Reddit, we found a few women who said they wouldn’t meet a guy unless he’s a Gold member. A Gold membership puts a little bit more credibility behind someone’s profile and makes the whole encounter feel a bit safer. It’s easier to believe that someone’s a real person if they’re a paying, active member of the site, and it’s nice to know that they’re taking it slightly seriously. Plus, if you see a picture or profile that looks like it’s 10 years old, it really might be — there are a ton of non-active, non-paying profiles from old members and escorts still lingering.

AdultFriendFinder also gives members the option to confirm their identity with ConfirmID. If you do this, the site promises to give you two weeks of Gold for free. The ConfirmID works by entering your legal first and last name, home address, gender, and date of birth and uploading a copy of your driver’s license, passport, or other government-issued ID.

If you spend more quality time on the site than expected, becoming a paid member is definitely something to consider. Once you’re paying, you basically become royalty on the site: Your profile will appear way higher in searches, you can use the most advanced searches, unlock profiles with private photo albums, check out video profiles, and message to your heart’s content. A general rule is that increased involvement and payment on your end generally equals more success on the website, as your constant activity and heightened searchability make it easier for others to find you.

Prices for a Gold membership fluctuate but generally get cheaper the longer your subscription is: Get one month for $27.95, three months for $20.95 per month, or 12 months for $14.95 per month. The three-month membership is billed quarterly, while the 12-month membership is billed annually. With a Gold membership, free members cannot contact you, but they can still see your profile.

You can also purchase profile highlights designed to make your profile stand out. They’re $9.95 per month or $8.95 per month for a three-month run (billed quarterly). Although it’s not super clear how these highlights work, the site promises your profile will “get noticed first in search and browse results” and that your emails will appear highlighted. It also notes that highlights are “colorful and attention-grabbing.”

Adultfriendfinder profile highlights


Credit: Screenshot: AdultFriendFinder

Good for: Very open-minded people looking to blow off steam

Stating the obvious, AdultFriendFinder is a space for people who want to bang with no strings attached, people who are in a sexual rut, people who are tired of porn, and people who find sites like eharmony boring. Getting to know someone for weeks before meeting up can be exhausting, and sometimes, you want to skip the small talk and do the dirty with a random. It’s gonna get kinky out there, and that’s great for those who are dying to blow off steam and want someone who will respond well to a brusque, sexy message.

People are so active on this site that it’s impossible not to feel desired. You’ll probably get a flood of message notifications, and once you come across your first legit suitor, you’ll start to loosen up. Even if you’re left on read a few times, you’ll learn which opening lines and flirty comments work and which don’t. But since the site is aimed toward casual sex and encounters and not serious relationships, the whole rejection thing isn’t nearly as prevalent.

As with all dating sites, catfishing is a big buzzkill. Your chances of being pursued are way higher if you have a lot of pictures of the same person (AKA you), videos, and a genuine profile that lets people know they’re not dealing with something sketchy. Even if you’ve had bad luck with online dating in the past, AdultFriendFinder is the place to be honest.

Bad for: People looking for a real relationship and the entire socially-conscious community

You know those warnings that thrill rides at amusement parks are required to put up that tell people who get dizzy easily or have heart problems to not get on the ride? AdultFriendFinder could use something like that. This site is not for the faint of heart — if you’re a cynic, conservative by any means, get sketched out easily, or aren’t a fan of dick pics, you’ll probably hate it. Similarly, if you appreciate a well-crafted, aesthetically-pleasing website that feels safe — no matter how badly you want to have sex — one glance at the landing page likely signals that it’s not for you.

AdultFriendFinder is not the place to be if you’re trying to make friends unless “with benefits” is tacked onto the end. Every inch of the site screams “this website is used to have sex,” and you should really listen to that.

As illustrated by the recent flood of artsy activism guides on Instagram, it’s clear what content appeals to young people on the internet: Something aesthetically-pleasing, sharable, and digestible. The “sharable” part doesn’t totally apply to online dating, but apps like Hinge and OkCupid closely follow this design trend by limiting the number of words (and ads) in each tab, steering clear of endless scrolling, and ensuring that important info isn’t cluttered with flashing clickbait.

For instance, Pure is a modern, no-strings-attached hookup app that appeals to your horny side with a single, witty statement about sex rather than bombarding you with boobs and “Have sex in NYC now!” claims. Anyone older than a millennial may be totally used to this pop-up-ridden layout, which seemed to be popular in the early 2000s — but for younger folks, AFF’s chaotic approach is way too reminiscent of Omegle.

AFF could do so much more to make people take it seriously

The entire website looks like an ad about hot MILFs that pops up when you’re illegally streaming a movie. Seriously, it’s bad. Even though the website is technically legit, the pictures, word choice, and exclamation points everywhere scream “scam.” No, AdultFriendFinder, “98,897,765 Hot Photos” is not the way to make potential new users trust you.

We’re not knocking a quick hookup or no-strings-attached relations. This isn’t about morals. Genitals are quite literally in your face from the moment you make an account, and that’s just not cute. There are chiller ways to go about insinuating that this is a hookup website without feeling like you’re trapped in a sex dungeon with strangers.

I could not get past the fact that the entire site looks like it’s about to invite five viruses to your computer. We’re talking terrible graphics that look like they were made on Microsoft Paint and pictures of women who look like they’re from Pornhub in 2007. (That’s when AdultFriendFinder was officially sold and rebranded from its original parent company.) Reddit user Snoo53279 summed it up in a comment from July 2020: “The people on AFF are definitely real, but there is a huge smattering of bots that also get in the way so it can be a bit of a PITA to use.” If they’re not bots, they could be men posing as a couple to seem less threatening.

The parade of women on the landing page is questionable for two reasons. This shouldn’t even need to be clarified, but not everyone is looking for a woman. At the least, the advertising isn’t inclusive — but this crosses into fetishization territory. The cherry on top is that the women in the photos (unsurprisingly) probably aren’t even members of the site, according to a disclaimer at the bottom of the landing page.

AdultFriendFinder’s overall outdated vibe goes past an aesthetic annoyance — it’s downright problematic at times. The lack of inclusivity for the LGBTQ+ community is nearly unforgivable, and we’d be scared to see some of the related rhetoric that AFF users feel comfortable spewing. Without even a dash of social awareness, it’s hard to see how anyone who’s not an out-of-touch straight cis man would feel comfortable on this site.

Attempting to navigate the shoddy design might be enough to smother your horniness. Three main issues can make the site borderline unusable: It looks shady as hell, an alarming portion of the user base is made up of bots and spam accounts, and the user interface itself is outdated and rife with bugs.

Other Reddit users mention that the desktop web version won’t even load for them at random times — an especially frustrating roadblock for people who want to end their membership and stop monthly charges. A solution to the laggy web version might be to clear your cache or use the smartphone app, but your experience probably won’t improve. AFF’s mobile page doesn’t even mention an Android app, and the link to the iPhone app brings up a “not available” pop-up in the App Store. For a site that claims to have over 50 million visitors each month, the lack of accessibility to a smartphone app is just plain odd — especially in 2023.

Adding to the sketchiness, a network hack in 2016 exposed around 412 million accounts, including “deleted” accounts that weren’t actually deleted from the database. If this is enough reason for you to fall back on Tinder for finding a friend with benefits, we don’t blame you. Signing up with a burner email and avoiding using your real name as a username are wise moves (pick a naughty word and add 69 to the end, IDK), though keeping your personal information private is hard when credit cards are involved.

In 2007, AFF was involved in a lawsuit with the FTC over allegations that the site used malware to send explicit pop-up ads to computers owned by people who hadn’t signed up for the service. Though we haven’t seen reports like this recently, so we’re hoping those ridiculous ads you see are at least confined to people who actually use the site.

The alternatives

Surprisingly, AdultFriendFinder feels much more legit than its competitors. While other hookup sites have names like FreeSnapMilfs.com, Fuckswipe.com, and Instabang.com, AdultFriendFinder will be the one you’d hate showing up in your Google search history the least. Most have the same general idea: to find sexual partners, have cybersex, etc., but with names like those, the authenticity is way too questionable. AdultFriendFinder boasts a much larger audience and has built credibility in a Tinder-saturated market where these blunt, friskier competitors may have trouble gaining trust.

No matter how in the mood you are, your hungry eyes may not be able to look past AFF’s heinous interface. We mentioned Pure earlier. The aesthetically pleasing, hella-millennial UX design is simply more palatable than AFF and the blueprint of what a modern hookup app should be. Kind of like a Snapchat for sex; your uploaded selfies, personal info, and conversations will self-destruct every 60 minutes. The app will send the hookup version of an Uber request to anyone close and ready to rumble, and you can choose what information to disclose from there.

Remember when we said AdultFriendFinder would be a nightmare for gay and bi women? If you want an alternative, Feeld is an inclusive, very modern app dedicated to singles and couples looking for threesomes, foursomes, or however many people you want — minus the unicorn hunting and rampant fetishization that many non-hetero, non-monogamous people face on traditional hookup sites and apps.

The final verdict

AdultFriendFinder is a low-pressure way to find a friends-with-benefits situation without insulting anyone. Everyone is pretty much there for the same reason — and though it’ll feel pretty unorthodox if you’ve only ever used Tinder to scope this type of thing out, AFF’s blunt advertising at least means you won’t have to explain that you’re not looking for a relationship. It’s niche-friendly, well-populated, and has a ton of interactive outlets to indulge your primal urges.

But that freedom comes with a price — the price is feeling like one of those people who fall for the ads that pop up before a free Pornhub video. It’s not that a site dedicated to sex and sexting is inherently scammy — it’s that AdultFriendFinder drowns you with explicit photos on profiles that might not even be real people while asking you to pay for a subscription with every click.

Unfortunately, no matter how in the mood you are, some people aren’t cut out for the nothing-left-to-the-imagination approach with grammar mistakes all over the place. It wants to be sex-positive so badly, but the language the site has used in reference to the trans community is the furthest thing from that.

The functionality and safety of the site and the mobile app aren’t where they need to be in 2023. If security measures were tightened, graphics and photos were cleaned up to feel more relevant, and decision-makers behind the scenes were given a lesson in inclusivity and pronouns/identities, AdultFriendFinder could be a handy tool to find attachment-free hookups and connect with a community that’s down for anything.

This isn’t a dating or hookup site we would personally use, but if you’re feeling brave, you can register for AdultFriendFinder here. Just don’t try this at work.


AdultFriendFinder logo

Credit: AdultFriendFinder

Tech / Technology

Zoosk November 2023 review: Easy to sign up, but that’s where its usefulness starts and ends

Posted on:

The dating site feels outdated, spammy, and confusing to navigate. Zoosk’s prices are competitive, but the features are not.
illustrated man and woman sitting at a table drinking coffee

Dating sites and apps are a great way to meet people, but with so many out there these days, finding the site with the right features for you is pretty important if you’re not keen on wasting your time. There’s Tinder‘s famous easy swiping, Match‘s longer profiles for the more serious daters, Hinge’s prompts that help the conversation going — the list goes on.

So what about a dating site that can take you back in time?

To be clear, we’re not talking about actual time travel, so much as the immediate burst of Facebook-circa-2010 energy that Zoosk offers upon loading up its website or app. That’s courtesy of an interface and features that make it clear this dating site was one of the first Facebook apps back in December 2007.

While the other longstanding online dating players like Match, eharmony, and OkCupid have managed to (mostly) update to stay current and somewhat fresh, Zoosk’s initial draw of making international dating simple and a matching users with a unique algorithm feels more and more gimmicky and unrealistic as the years go by.

Who is on Zoosk?

Allegedly, there are 40 million users on Zoosk across 80 different countries. If you’re not trying to see the same 10 profiles within a 20 mile radius, these are pretty appealing numbers.

The age range of users seems to vary widely, too — from my two weeks on the app, I saw profiles from 21 year olds to 51 year olds. Users as young as 18 can sign up, and my age filter maxed out at 51, though users up to age 98 can also make accounts — I’m unsure why I wasn’t able to adjust my age filters any higher. With that said, I’m not sure this app is great for older crowds. I’m in my mid-20s and I found Zoosk’s interface to be kind of confusing. There are definitely better dating apps for seniors out there.

message reading "you must be younger than 98 to use zoosk"

Sorry to all the 99-year-olds out there.
Credit: Screenshot: Zoosk

It’s not the most queer-friendly dating app out there

When it comes to diversity of options for LGBTQ+ users, Zoosk could be doing a whole lot better. For starters, if you’re interested in more than one gender, you’ll have to take it up with Zoosk customer service, as there’s no built-in option to select that preference on your profile. They’ll then have to set you up with an additional profile. If you don’t want to go through that process, you’ll only get these four choices upon sign up:

drop down menu of zoosk dating preference options which include a woman interested in men, a man interested in women, a woman interested in women, and a man interested in men

Ah yes, the expansive range of human sexuality, reduced to four options.
Credit: Screenshot: Zoosk

I’d just like to take a moment to speak directly to Zoosk — baby, it’s 2022. I should not have to email your customer service team to a) change my preferences to switch my profile from seeing men to seeing women or b) ask you to pretty please allow me to see both — gasp — men and women at the same time. That should just be an integrated feature on your site, and there’s no reason to have a needless hoop for any bi- or pan-sexual users to jump through. Speaking of, might be cool to recognize nonbinary people exist, too!

And it’s got a bit of a bot problem

Forty million users is an impressive user base. But that impressive user base needs to be taken with a grain of salt: Dead or fake profiles seem to make up a decent portion of that 40 million. Now, Zoosk does have a huge collection of success stories on its social media and blog (though the latter hasn’t been updated since 2020). If the person of your dreams doesn’t message you back, you can tell yourself it’s probably because they haven’t logged on in two years.

If you’re looking for more accurate numbers on how many users are actually using Zoosk, there aren’t many out there. However, on The Date Mix, a blog owned by Zoosk, an article updated in 2021 mentioned that Zoosk has 3 million active users. During my two weeks, I saw a couple of repeat profiles pop up, leading me to believe the lower number is likely the more truthful one.

If you are wary of accidentally flirting with a bot, Zoosk does offer several profile verifications, including photo, Facebook, Twitter, and phone number verification. It’s not uncommon to come across profiles that have none of these, but I would say about half of the users I came across were at least photo verified. Still, the chances that you’ll get messages from clearly fake profiles aren’t slim. Before I’d put in any pictures or my name on my profile, I had 34 people who were into me. While I’d like to believe my charm is just that potent, likely, it was bots.

green checkmark at the top of a Zoosk profile

A green check mark lets you know that a user is photo verified and (probably) a real person.
Credit: Screenshot: Zoosk

Making your account on Zoosk

It makes sense that there are a lot of fake profiles because making an account on Zoosk is easy and takes at most five minutes.

Here’s how it works: When you first log on, you can decide if you want to create an account from an email, Google, or Facebook account. Unlike more involved websites like eharmony or EliteSingles, you won’t have to slog through a long questionnaire. Instead, you’ll be prompted to fill out information that’s pretty standard dating app fare: your location, preferences, education, ethnicity, religion, and so on. You’ll also be prompted to pick a username, and if you can’t think of any, Zoosk provides some creative options.

Zoosk app page with username suggestions

Please respect the amount of restraint it took not to choose “RoyallyBeautiful” as my username.
Credit: Screenshot: Zoosk

You also have the option to fill out a short bio (“My Story”), and some ice breakers about your ideal first date, and who you imagine your perfect match to be. Those prompts were a bit too on the nose for my taste — I don’t know exactly what I’m supposed to glean about potential compatibility from someone who imagines our first date to be “enjoying a meal together” or whose perfect match is “happy.” Other apps like Bumble, Hinge, and OkCupid have mastered the art of the more specific prompts that actually might reveal something about someone’s personality, but I guess Zoosk’s are good jumping off points for someone very new to the online dating game.

Finally, you have the option to fill out your interests when signing up, which was maybe the most early-Facebook the app ever felt, mostly due to the fact you chose your interests from the classic Facebook group pages. Again, knowing that you and a potential partner both have an interest in basketball, Rihanna, or FarmVille (the Facebook JUMPED out here), might be nice, but something about this feature doesn’t give the sense it’s inspiring a ton of robust conversation. If anything, it seems like Zoosk is holding on to the remnants of what used to be a winning formula, and aging itself in the process.

zoosk interest page

From Rihanna to FarmVille, Zoosk’s preset interests have got you covered.
Credit: Screenshot: Zoosk

zoosk page about adding facebook interests to your profile

Something about this doesn’t scream “dating app in 2022.”
Credit: Screenshot: Zoosk

Verifying your profile

At this point, you can also choose to verify your profile and let other users know you’re a real person. As mentioned above, you have a few choices about how to do this, with the most extensive being the photo verification. First, you need to have a picture uploaded onto your page.

Then, you have to hold your smartphone at arm’s length and press record when prompted. It’s not as effortless as taking a selfie, but Zoosk wants to know if you’re an actual person holding a phone and not just placing a photo in front of its camera. The site will then ask you to turn your head to the right and then left, as if you’re taking a mugshot. Your photo is then sent to administrators, who will make sure that your “video” lines up with the one on your profile. Although it takes some time, you can now rest easy knowing your matches are real (or at least verified) when you see that green check mark on their photo.

screenshot of verification options

Credit: Screenshot: Zoosk

instructions for verifying photos

Credit: Screenshot: Zoosk

The website is better than the app

For all the issues I’ve had with Zoosk feeling out of touch, I will say that the website does better than the app. You know when you open an old app you downloaded in like 2013, and the font is huge and doesn’t fill out your whole phone screen? The Zoosk app doesn’t do that, but it somehow still captures that energy. I don’t know if it’s the overly simple color-blocked header on pages or the basic font that looks like it was pulled straight from Microsoft Word, but this app feels old.

And despite the simplicity, it’s difficult to navigate — I say this as a person who has never found a single other dating app that difficult to get around after a day or two of using it. Between the Connections, Online Now, Carousel, Views, Smart Pick, and (inexplicably) the Live stream pages, I felt overwhelmed and confused every time I wanted to look at people’s profiles.

The website, though in some need of an update, looks much cleaner and more of this time. Something about the way buttons are highlighted, the spaces between page titles, and the way user profiles look makes it feel like this website has actually been updated post-2012.

There were moments when I saw clearly the how the site was superior. When clicking on the app message page, I would be hit with the words, “283 people are into you!” and there is actually no world where that’s not overwhelming.

One of these is objectively less stressful than the other.
zoosk page reading "283 people are into you"

Credit: Screenshot: Zoosk

zoosk page reading "you have 69 messages and 176 greetings."

Credit: Screenshot: Zoosk

On the desktop message page, however, I was notified that I had “69 messages and 176 greetings,” which was still a lot, but felt much more manageable (though the math didn’t add up between the app and the site, which was interesting). Still, if I wanted to, on the site I could decide to only pay attention to the people that had bothered to write something out instead of those who sent just a heart or smiley face. The specificity helped, and made the entire experience feel less spammy.

The Zoosk algorithm

So if it’s confusing and outdated, why would anyone use Zoosk? Well, its “Behavioral Matchmaking” algorithm is supposed to be great. Basically, the more people you like and pass on, the more Zoosk learns about what kind of profiles you’re looking for. This used to be a novel idea, but these days, it seems that’s how most dating app algorithms work.

One place you can teach the app is the Carousel feature. It functions similarly to Tinder with swiping to send a like, pass, or say maybe, but you don’t get to see beyond one picture on the person’s profile when making your choice. I get this is supposed to be the more “rapid fire” section, but it felt restrictive for no real reason. If I wanted a barebones Tinder experience, I’d go on Tinder to swipe on people who didn’t bother to fill out their profile. I also had to sit through short video ads every few swipes, which again, made it feel less like a serious dating app and more like a cheap, old mobile game downloaded on an iPod Touch.

You can also inform the app through your daily “SmartPick” choices, which is where the algorithm is really supposed to kick in to high gear, combining profile preferences and how you interact with other user accounts to find your perfect matches. Limiting to 10 daily picks made this one of the most simple and effective ways to look for other users on the app. If I were a regular Zoosk user, I imagine I’d just bother checking this page to avoid sinking hours of my time.

With that said, I didn’t see any verification checks on the profiles presented to me through the SmartPicks. I don’t think it’s because they were all on unverified, but because the profiles themselves were laid out differently in this section, and the verification checks didn’t make it over, which is a huge oversight when a website has its share of fake profiles.

Notifications on Zoosk

As I mentioned, there’s a million (seven) main pages to interact with on Zoosk, which means it’s beyond easy to rack up notifications. I am the type of person who can’t stand when I’m unable to make the little red bubble go away from any app I use, whether it be iMessage or my email. As a result, Zoosk became my personal hell.

zoosk sidebar full of notifications

What my notifications looked like on a typical day.
Credit: Screenshot: Zoosk

Let’s start with the “Views” page. What I have learned is I have no interest in knowing who has viewed my profile, especially if they’ve not interacted with it, because it leads to so many unnecessary notifications. Some apps have the (usually paid) feature of showing you who has liked you, which feels like a much better version of seeing your views. Ultimately, I am not a YouTube video, I don’t care about my view count.

Next, the push notifications. I got a notification that someone was “curious” about me, and I still don’t know what the hell that means. I got notifications about profile views, when I had a connection, when my SmartPicks were ready, when people who I’d never exchanged a single message with wanted to meet me, and so on. There are two kinds of push notifications I want with a dating app: when someone matches with me, and when someone sends me a message. Simply put, it was way too much and made the entire process feel less engaging.

The messaging experience

You don’t have to match with people on Zoosk to send and receive messages. Zoosk even offers some pre-written messages to help you get the ball rolling. However, you do have to have a subscription, and thus pay money, to message most users. You can respond to any premium messages you receive for free, but for most messages you’ll receive, you have to pay to see what was said and respond.

zoosk message reading "Subscribe to see what he said and reply back"

For most conversations, it’s not free to message back.
Credit: Screenshot: Zoosk

Obviously, that presents a problem for ever clearing out your notifications if you want to continue using this app for free.

One part of messaging that didn’t cost money (at least for the first and only time I tried it) was Super Send, which allows you to send a mass message to a bunch of users to get some conversations going. If you don’t think about too hard, this sounds like it could be nice for making a connection, and if you think about it a little more, it sounds awfully similar to a spam message.

list of introductory messages

“I’d love to talk to you. For reals. No fakesies.” Sounds human to me.
Credit: Screenshot: Zoosk

Yes, it can take a lot of patience and effort to start talking to someone you really hit it off with. But that patience and effort is kind of essential for making an authentic connection. Sending a pre-written “Want to chat sometime?” selected from a bulleted list doesn’t go a long way when you’re trying to intentionally date and get to know people.

You’re paying for the basics

For most parts of the app, such as liking people that have viewed your profile, matching with your SmartPicks, and messaging users (as mentioned above), or use the integrated “Great Dates” video chatting, you have to be a paying member of Zoosk. So what exactly does that cost you?

  • One month membership: $14.99

  • Three month membership: $24.99

  • Six month membership: $74.99

Compared to other apps, Zoosk’s prices aren’t outrageous — in fact, they’re cheaper in many cases. One month of OkCupid will cost you $14.99 too, one month of Hinge $34.99, and one month of Match can run you close to $50. What’s more is Zoosk’s prices have gone down in the past couple of years. However, its subscription fees would be way more competitive, if it had the features and user base these other apps and sites have, to back up what it’s trying to sell.

OkCupid and Hinge both have fully functional free versions, and Match has a user base that knows it’s looking for something serious. Zoosk feels confused in comparison, with its swiping feature and quick sign up that make it seem casual, along with its space for a full profile and marketing about finding love that make it seem serious. Having users pay to experience most of the app also lends an air that this is not the place for hookups or uncommitted dating.

But it’s not clear if that is 100 percent the case, and there are way more bot profiles than on the other websites. When there’s no straightforward messaging as to what you’re even supposed to be paying for, it makes you wonder why you would pay in the first place.

Let’s talk about Zoosk coins

It used to be that much of the app was free, and you could use Zoosk coins to pay and access special features. Now, you have to subscribe to use many features, and you can pay extra for coins.

With coins, you can “buy” matches virtual gifts, browse anonymously, and see read receipts (though you do need a subscription on top of using coins to do this last item.)

You can also use coins if you’re feeling impatient — the “Boost” feature puts your profile front and center for all users in your area to spike your views (and hopefully your matches), but each boost costs 100 Zoosk Coins.

Here’s what that means in real money:

  • 180 coins = $19.95

  • 480 coins = $39.95

  • 1800 coins = $99.95

To Zoosk’s credit, coin prices haven’t gone up in the past few years, and the same can’t be said for other sites and apps prices in the same time frame. However, the very existence of coins to access features on top of a paid subscription does feel like a rip off in and of itself.

Data breach issues

Outside of the app experience, it’s important to note that Zoosk has run into some legal trouble. In 2020, they faced a negligence suit after a leak of 30 million users’ private data. Spark Networks, the company that owns Zoosk, had sent emails to those affected by the leak, but some users feel it was not within a reasonable time frame. It’s been reported that the original notice sent to affected users stated that Zoosk was unaware of the breach until it was publicly reported.

Is it worth trying out Zoosk?

Zoosk’s pricing structure is on par with other dating sites, but not competitive enough considering all of its flaws, especially when it comes to its subscriptions and coins system. While paying for upgrades makes sense for “freemium” games like Clash Royale, Pocket Frogs, and The Simpsons: Tapped Out, it just doesn’t always make sense for a dating site — especially one that’s essentially making users pay to weed through tons of seemingly dubious profiles.

To add insult to injury, this app doesn’t have the active user bases of other options out there. To be fair, every dating app has its share of problems with bogus and inactive users — it just seems like they’re more prevalent here.

It also never felt entirely clear who this app was for, which seems to make it a subpar time for everyone. In my experience, the best apps are the ones that know they’re for casual dating or serious dating or even something in between, and fully lean in to that identity with features that cater to those experiences.

Zoosk, on the other hand, wants to be the best of all worlds, but ended up feeling like the mediocre option for most. Sure, there seem to be some people who’ve genuinely found love on the app, but it’s still hard to name it a top choice for anyone. All I can really imagine is if you’re opposed to the idea of being on a Match Group-owned app, Zoosk is technically there. Just don’t expect it to wow you.