Tech / Technology

Emma Rogue, Gen Z thrifting queen, on ‘childhood nostalgia-core’ and the future of fashion

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Emma Rogue, Instagram creator and thrift queen, on Gen Z ‘nostalgia-core’ and how technology is making fashion ‘accessible to the masses.’
Three photos of Emma (one of her in the glasses, one smiling, one of her throwing up two gya-ru peace signs.

We’re hanging out at Emma Rogue’s thrifting dreamland in downtown Manhattan, the physical embodiment of her adoration of the last 30 years of style. A handful of young women in exquisitely curated outfits sift through clothing racks as the Pussycat Dolls and Backstreet Boys play in the background. Tees and trinkets from the early 2000s adorn the walls, making the shop feel more like Emma’s childhood bedroom than a booming thrift business.

Emma knows a thing or two about looking good. Her Instagram and TikTok videos celebrate New York street style, spotlighting the looks of strangers, celebs, and fellow creators alike. But today, she’s trying something completely new: wading into the waters of wearable tech.

Emma is one of a handful of creators tapped to bring Meta’s “It’s Your World” campaign to life by showing people how the nebulous (and sometimes confusing) world of AI and the metaverse can be put to use IRL. The company’s new Ray-Ban Meta smart glasses are her first piece of wearable tech. The shades can livestream, shoot photos and videos, play music, and offer assistance via Meta AI, and she’s already filmed a few clips on them for her Instagram.

In between shots, Mashable asks Emma about her vision for the future and digital fashion.

Mashable: Thrifting can be an accessible form of fashion. How do you see tech making fashion more accessible?

Emma Rogue: Everything, in every way. With Rogue, we utilize Instagram Reels’ short-form videos a lot. It’s become integral to our business model. We do short-form interviews with customers who come to us organically through word of mouth or if they’ve seen us online. A lot of the time, they’re wearing thrifted outfits, [so] just being able to showcase that online and show our viewers that, yes, you can dress in an amazing fit and it all be from the thrift. That’s a great form of making it accessible to the masses.

A lot of times people are afraid of style, right? You might be scared to tap into that world. So when they see someone that looks similar to them or their age looking amazing, and they realize it’s all thrifted, it might spark a light in their head like, “Oh, maybe I could try doing that.” They’re gonna screenshot that outfit, then they’re gonna go to their local thrift and be like, “OK, I love her look, let me try to recreate it.”

So that’s one way we do it. Every day we post a video. Volume and consistency are key in the content game. It’s the Victoria Paris method, shout out [to] Victoria. I love her. She sold with me on my opening day.

I think the first time I saw you online was in Caleb Simpson’s apartment tour series. You showed him your Pop-Tarts collab. 

Oh yeah, right there! [points to a Pop-Tarts box in display case.] And our Guinness World Record is right over there, too. We built the world’s biggest Pop-Tarts throne, 8 feet!

Where is the throne now?

In my parent’s garage in New Jersey. A lot of my stuff has been removed from it, but the throne remains.

Are you into digital fashion at all? How do you dress in the digital world?

I don’t have a gaming avatar, but I would dress it in something I would not wear every day because it’s maybe a little uncomfortable. I would put myself in a peak Emma fit: big platforms — I just got my first ever Rick [Owens] shoes so I might do some crazy Rick heels — thigh highs, a cute mini skirt, maybe a cargo mini? That would be cute. A mesh long sleeve and a tank top on top of that, a strappy cami. Accessories everywhere. A lot of metal rings, pigtails, with two strands of hair in front. And arm warmers and leg warmers.

I’m so excited for the day Rogue exists in the metaverse and customers all over the world can shop our stuff there.

Have you been talking about opening a Rogue in the metaverse?

I have a friend who’s really into the metaverse. He’s like “Emma, you gotta get on, buy some land, and build Rogue!” I’m not that deep into it. I haven’t bought land yet because I’m kind of nervous. But I’m excited for when it comes.

The thing is, we have such a big audience. It pains me when they say like, “Build a Rogue in London!” or “Come make a Rogue in Italy!” or I’ll get a DM from some kid in Germany, and they’ll say, “Can you come to this little town in the middle of nowhere?” So if Rogue was in the metaverse and existed there, it’d be so cool for these kids to just like tap in and visit. It would be cool if we could update it with all our new drops and then they could dress their avatars in them.

What does Rogue in the metaverse look like?

Childhood nostalgia-core bonanza. Foam pits, trampolines everywhere, giant slides into fluffy mattresses. Remember in Princess Diaries 2 when they slid down the slide? Stuff like that. Everything you wanted to do as a kid in one place. Everywhere your parents wouldn’t take you in one place. Disney World. All the best parts of your childhood.

I get so happy thinking about my childhood, thinking back to the times when I had no worries. I think everyone can relate to that in some sort of way. As you get older, it’s amazing, right? We’re growing, and learning more every day. But you’ve got bills to pay and it’s like, “I don’t want to do taxes!” Like, come on! There will be no taxes in Rogue World.

I would love to have a zoo in there. You know, ride the elephants or something. Literally your wildest imagination. The NeverEnding Story is one of my favorite movies of all time, so there’s going to be Falkor in there. Maybe different themed rooms, or zones. There’d be a room [that] anyone could walk into and it’d become their favorite dream. I think cooler than a room would be like a dome. Many different domes, so it doesn’t look like a ceiling.

Like in “Club Penguin.”

I’m more of a Webkinz girl.

I love the way that Gen Z has repurposed and revived Y2K tech. Why is your generation so drawn to those items and aesthetics?

They never experienced it. It’s exciting to them because it was never part of their day-to-day, but maybe they heard their mom talk about it or their brother talk about it. Maybe they saw it in their favorite movie. Those pieces of technology have become ephemeral. [Gen Z] never got to experience that but [they’ll see it on] old online mood boards or certain aesthetic pages on Instagram. In music videos on YouTube [from the 2000s] they held Sidekick phones. [Gen Z] never had that experience. They’re experiencing something they never got to, they’re transporting back in time.

You mentioned mood boards and Instagram accounts dedicated to a particular aesthetic. Where do you find inspiration online?

I like Instagram’s Explore page and Reels a lot to find inspiration and to find new talent — maybe to find emerging brands that we want to have a drop with here [at Rogue]. Or someone we want to collaborate with or a designer I want to commission to design a piece for me in my new collection. Instagram is part of my daily life and also for connecting with people. Sending a DM is the best thing that we could have access to. I posted Diplo on my story yesterday because I was at his concert, and he reposted me and DM’d me back! And I was like, “Perfect, pull up to the shop and we’ll get a fit check.” There’s no limit to what we have access to.

Tech / Technology

9 indie games we loved from SXSW Sydney Games Fest

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Here’s some of the most interesting upcoming indie games at SXSW Sydney, including “The Dungeon Experience” and “Drag Her!”
A composite of screenshots and official artwork from games shown at SXSW Sydney.

The inaugural SXSW Sydney took place this October, taking the famous tech, film, music, and games festival international for the first time ever. It was already a big month for video games in Australia, with the Melbourne International Games Week and PAX Aus ending just seven days prior. 

Fortunately, many exhausted independent game developers still made their way to SXSW Sydney to show off what they’ve been working on.

In no particular order, here are some of the most interesting upcoming games we checked out at SXSW Sydney.

1. The Dungeon Experience

If you were on gaming TikTok back in 2021, there is a non-zero chance you encountered a gameplay clip of someone examining a rather vocal crab, or offering an ingenious solution to the issue of how to approach feet in first-person games. This is that game.

Developed by Australian studio Bone Assembly, The Dungeon Experience positions you as an intrepid adventurer taking part in the titular experience: a fantasy-themed role playing attraction that’s like if an escape room and a LARP had a very weird baby. Unfortunately, the whole thing is run by a single enterprising crab on a very tight budget, who may or may not be trying to rope you into a multi-level marketing scheme.

This fully voice-acted experience draws inspiration from The Stanley Parable, and unapologetically leans into the absurd as your friendly crab guide continually promises you the elusive treasure of Financial Freedom.

The Dungeon Experience is scheduled for release when “the four moons of Xogris align and the Messiah Khidrius returns.” So basically, within the next year or two.

2. Drag Her!

U.S. developer Fighting Chance Games raised over $75,000 on Kickstarter to bring this fabulous fighting game to life, and it’s easy to see how. I mean, it’s drag queens fighting each other. What more do you want?

Drag Her! is a 2D side-scrolling fighting game featuring a cast of real drag performers, including famous names such as Kim Chi, Laganja Estranja, and Alaska Thunderfuck 5000 (all officially licensed, of course). Each drag queen is transformed into a cartoon fighter with her own arsenal of creative and thematically-appropriate attacks, which somebody appears to have had a lot of fun naming.

Drag is, by nature, a performance art centering on exaggeration, which means Drag Her!‘s embellishment of these personas gives it a lot of room to get creative. The real Alaska Thunderfuck 5000 probably isn’t an alien from Planet Glamtron, nor is Kim Chi seven feet tall and capable of conjuring pancakes out of thin air. I’ve never met them though, so who knows.

You can also change up characters’ outfits by swapping their colour palette, and the health bars are lipsticks. Fabulous.

3. Drăculești

Drăculești, or “the gay Dracula game,” is exactly what it sounds like. In this beautifully illustrated visual novel from Australian-based Fine Feathered Fiends, you play as Roger M. Renfield, a timid lawyer visiting Vlad Dracula’s estate on business. Unfortunately, your fragile mental health takes a further hit when you discover the castle’s occupants are much more villainous than they first appeared.

Though Drăculești is far from the first media to romanticise Dracula, it does distinguish itself by not even pretending your blood-sucking love interest is in any way a good person. The game might even test the question of how far you would go for love, with the developers stating that Renfield will have to participate in some pretty awful acts to attract Dracula’s interest. 

That will probably just heighten the appeal for some people. Fortunately for those who can’t bear to be mean to video game characters, Drăculești will have three alternative potential love interests in case you need to bail on Dracula’s route. In addition to your host, players can romance the mysterious Ghost, Dracula’s second bride and aspiring divorcee Cez, or your comparatively normal boss Jonathan Harker.

4. Hotel Magnate

Hotel Magnate brings together elements from The Sims and Two Point Hospital to create a hotel management simulator featuring extensive decor customisation. It’s an undeniably attractive idea, but also an incredibly ambitious project.

Developed by Australian studio Arcade Oven, Hotel Magnate puts you in charge of managing a hotel. This includes building new rooms and facilities, hiring and assigning staff, and meeting guests’ demands to ensure they leave a favourable review. Their room might not have had a mini-fridge when they booked it, but they’ll certainly be unhappy if it doesn’t have one when they leave.

A lot of work still needs to be done on this game, with the developers still adding features and tweaking the gameplay. The demo build Mashable tried had several bugs to iron out, and the information displays could be confusing. But if you’re a fan of management sims, this might be one to keep an eye on to see how it develops.

Hotel Magnate is currently out in early access.

5. Winnie’s Hole

A former colleague advised me to check out Winnie’s Hole, stating that it seemed right up my alley. He wasn’t wrong, but it’s a very concerning statement about my vibes.

Winnie’s Hole is a horror-themed strategy game from Australian studio Twice Different, in which you play a virus invading the gut of lovable public domain character Winnie the Pooh. By stringing together tetrominoes through Pooh Bear’s internal organs, players spread and gather upgrades to grow stronger, while also mutating your remarkably blasé host’s physical appearance. 

These mutations later come in handy when Winnie’s frightened and concerned friends attempt to address the teethed hole in his rumbly tummy — not to mention the many extraneous limbs and eyes he has grown.

Like a messed up deckbuilder, Winnie’s Hole allows players to curate a collection of mutations with effects that complement each other. As such, Pooh will look different in every run, as the upgrades you choose dictate whether he’ll sprout a new limb, eye, or bulging tumour. 

Winnie’s Hole is scheduled to be released in early access this year.

6. Crab God: Mother of the Tide

Sometimes video game titles give little indication of what it’s actually about. Crab God: Mother of the Tide is not one such title. You are crab, you are god, and you are mother.

Developed by Australian studio Chaos Theory Games, Crab God: Mother of the Tide draws influence from Kingdom and Reus, positioning you as the titular Crab God watching over your crab babies. Hatching your children and putting them to work, you direct your colony to destroy invasive plants, plant native species to attract other sea life, and gather enough resources before time is up to safely move on to the next area. Fail, and you may have to sacrifice some of your children for the greater good. Crabs for the Crab God.

Your aim is to gradually take your colony from the Great Barrier Reef down to the Mariana Trench, with your children growing and ageing with every move. Personally, if I’d gone through all the trouble of making my little patch of ocean so nice, I’d rather stick around for a bit. At the very least I wouldn’t move on before I’ve hoarded enough food to enable all my children to survive the trip. But that’s just me.

Crab God: Mother of the Tide includes real oceanic species, which is an interesting touch but can make it difficult to differentiate between invasive and native species (it turns out that green doesn’t automatically mean good). The developers are still working on it though, so hopefully things are a bit clearer when the full game is released.

7. Enter the Chronosphere

Enter the Chronosphere sits at an interesting place between a real time strategy game and a turn-based one. The top-down bullet hell from Australian studio Effort Star uses similar mechanics to SUPERHOT, in that time only moves when you do. This means you’re often given a nice long moment to contemplate your choices just before you bite the dust.

The sci-fi roguelike tasks you with saving the universe by disabling the titular chronospheres: round, multi-levelled structures that twist time and threaten reality. But in order to do so you must fight your way through them, with each chronosphere featuring different biomes that include varied assortments of weapons, enemies, and items. 

Let’s be real though — the story is second to the gameplay on this one. Enter the Chronosphere lets players choose from an eclectic cast of mostly alien characters, each with their own special abilities, and pick up different weapons and upgrades to figure out what play style best suits them. Simply spraying and praying won’t cut it here, with thoughtful action your best bet at making it out alive.

Fingers crossed the final game will let you rewatch your run in real time after you’ve finished, so you can pretend you were much cooler than you actually were.

For a better idea of the gameplay, you check out Effort Star’s earlier, browser-based version of Enter the Chronosphere for free on itch.io.

8. Copycat

In comparison to our neverending capitalist rat race hellscape, the lazy life of a cat seems downright luxurious. That doesn’t mean cats don’t have their own problems to deal with, though. 

Narrative game Copycat puts you in the position of Dawn, a shelter cat who ardently believes she belongs in the wild. Adopted by an older Australian woman named Olive, Dawn slowly begins to bond with her, learning that life as a housecat isn’t all that bad. However, a mix-up eventually puts Dawn on the street with an imposter in her place, leaving it up to her to find her way back home.

This feline-themed walking simulator from Australian developer Spoonful of Wonder is fully voice-acted, which means you can tell it’s set Down Under from the moment Olive opens her mouth. Copycat targets your softer emotions, aiming to reflect on love, loss, and the meaning of home. There’s also a cat wand minigame.

9. Lil’ Guardsman

If you enjoy the bureaucratic gameplay of Papers, Please but want something less soulbreakingly grim, Lil’ Guardsman might just fill that paperwork-shaped hole in your heart.

Lil’ Guardsman follows Lil, a 12-year-old living with her father in a retro fantasy world of cassette players and elves. Unfortunately, her dad would rather gamble than perform his duty as a city guard, leaving it up to Lil to gaslight, gatekeep, and girlboss in his stead. This involves questioning anyone who tries to enter the city, and making the call on whether or not to admit them, turn them away, or even jail them. You know, normal kids’ responsibilities.

Despite the child labour, Canadian studio Hilltop Studios‘ deduction game is a friendly, lighthearted experience that doesn’t take itself too seriously, and boasts a tonally appropriate art style reminiscent of a Saturday morning cartoon.

Lil’ Guardsman is currently planned for release in 2023.

Tech / Technology

Mill composter review: The easiest indoor composter, especially if you don’t have a garden

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How do you start composting at home? The trashcan-sized Mill bin answers that question, and is also a solution for what to do with the compost afterward.
Mill composter bin, cardboard box, and cat with hallway and table in background

At-home composting has made serious moves in the past few years.

The most revolutionary was the move indoors. Electric countertop composters like the Vitamix FoodCycler and our beloved Lomi consolidated the composting process (which previously required outdoor space, several months of manual stirring, probably worms, and likely too much patience) to an appliance that doesn’t hog much more counter space than an Instant Pot. Instead of sitting idly and waiting to be emptied like the humble stainless steel countertop food scrap bin, they recycle the food scraps to a dirt-like material in a matter of hours.

Despite these advances in accessibility and simplicity — two major factors necessary to make the average person consider separating food scraps in their kitchen — this approach to countertop composting poses a recurring pickle: what to do with that compost once it’s made. Mill fills the gap.

How does Mill work?

Mill is a large electric indoor composter that sits on the floor like a trash can instead of on the counter. Like other in-home composters, it’s a less-smelly place than the trash to throw plate scrapings, forgotten fridge leftovers, old pet food, and the butt of the bread that everyone keeps bypassing. From there, it breaks down those scraps into a fertilizer that’s kind of like dirt, and it only takes a few hours.

A look inside the Mill compost bin with lid up

A look at the (shiny and new) interior of Mill and its spinning spoons.
Credit: Leah Stodart / Mashable

Mill compost bin sitting against wall with hallway and cat in background

Mill is about the size of a 13-gallon trash can, so it does require a good chunk of kitchen floor space.
Credit: Leah Stodart / Mashable

But with those basics covered, Mill really starts to pull away from the competition. The most obvious physical difference is that Mill sits on the floor rather than the countertop and is basically like having another full-sized trash can in your kitchen. I love that opening the lid doesn’t require a hand to unscrew — the presser foot opens it for you.

Instead of waiting on you to press a button when the bucket is full like its countertop competitors, Mill automatically starts grinding, churning, and dehydrating whatever you tossed in it that day. You can customize the starting time in the app, and I chose 10 p.m. to try to ensure that everyone in my household was done eating and snacking for the night. The sound of the lid locking was a bit of a jump scare the first few times, but then I literally just started using it to tell time. Oh, Mill just locked? Maybe don’t start a movie right now.

Of course, there have been several instances where somebody has something to put in the Mill after it locks. Conveniently, a recent software update allows you to pause the cycle to unlock the lid by holding the button down. Mill automatically resumes afterward.

Mill compost bin with orange light indicators on lid

Lights on Mill’s lid indicate when it’s locked and running.
Credit: Leah Stodart / Mashable

Mill compost bin and cat on hardwood floor with hallway and purple light in background

Oh, to be a cat basking in the faint glow of the Mill bin.
Credit: Leah Stodart / Mashable

I actually don’t know exactly how long Mill runs overnight but it’s always done by the time I’m up for work the next morning. It’s also so much quieter than I expected (given the Lomi’s haunted house-esque creaking), producing a low whir that I only really notice when I’m standing near it.

Mill takes almost any food scrap, but not paper or compostable packaging

Mill is super versatile in the variety of food you can put in it. The “yes” list is pretty self-explanatory and easy to remember, but you can get a quick refresher by glancing at the magnet that Mill sends with your bin. Being forced to glance at the magnet every time we open the fridge really helps to normalize separating food scraps in my apartment’s kitchen routine — scraping our plates into Mill is a reflex, just like the automatic reflex to throw a metal can into the recycling bin instead of the trash.

The fact that Mill’s list of what can be composted is heavier on the “yes” side than the “no” side also makes it easier to remember to compost in the first place, especially for the people in the household who aren’t the hardcore eco-friendly ones.

Bucket in Mill composter holding Cheese-Its, a banana peel, an apple core, and pizza crust

A typical day with Mill: Cheez-Its, a banana peel, an apple core, and pizza crust.
Credit: Leah Stodart / Mashable

I remember my days of saving food scraps in a bag in my freezer to drop off at my local food scrap collection location in Brooklyn. Having to follow so many rules and Google what was acceptable on such a regular basis was a pain in the ass. “No meat, no dairy or cheese, no fats or oils, no cooked foods.” OK, so do you have to completely trash a salad if it has a few drops of dressing on it? Are steamed vegetables fine or not? Are you not even going to mention grains? Also, nobody knows what the hell carbon-rich or nitrogen-rich materials are. Explain it to me like I’m 5.

Most any food things can be thrown into Mill, and most of the “no” section is composed of non-food items that seem pretty obvious, anyway. The one huge difference is that, while composters like Lomi and compost piles being used for fertilizer can use plant clippings and and paper products like tea bags or napkins, Mill bars these items. It was a bummer at first after the Lomi made me feel like I was sending so much less paper trash to the landfill, but it makes sense when you consider that Mill grounds are being fed to chickens. Remembering that also makes adding meat (like chicken!!!) to Mill feel… morbid, but technically, it’s allowed. Good thing no one in my apartment eats meat anyway.

Fridge door with several magnets including list of food that can be put in composter

Seeing the Mill magnet every time we open the fridge helps to internalize the general list of compostable items.
Credit: Leah Stodart / Mashable

Mill app screenshot showing various food items that can be composted

Being able to search super specific items in the app is way easier than Googling.
Credit: Screenshot: Mill

If there’s further confusion about whether something specific can or can’t go in, it’s almost guaranteed to be listed in the Mill app, where you can type in the most random of food items and get a solid yes or no answer. I did this for the less obvious ones, like pet food (if you think wet cat food smells bad in the can, just wait until it’s been chilling in the trash for two days) and mixed-ingredient leftovers like pasta with cheese and sauce.

Mill wants your compost back, so they cover shipping to mail them back

Mill proves how much it really is consolidating your footprint by how long it takes for the bin to fill up. It was a bottomless pit for the first three months I was using it, holding weeks’ worth of daily food scrap dumping from three people and requiring literally no effort on my end. Once the grounds weighed 9 pounds and hit the green line inside, the app let me know it was time to empty.

Mill composter bucket and cardboard box with plastic liner sitting on floor

The Mill bin is removable with handles for easy dumping into the box.
Credit: Leah Stodart / Mashable

Cat sniffing box with bag of compost inside

The bag zips, so any smell will be sealed while you wait to add a second batch.
Credit: Leah Stodart / Mashable

From there, your only job is to pack your milled results into one of the pre-labeled packages that should have arrived in a separate delivery from the giant Mill box itself. These ship flat, so you’ll have to unfold one and place a planted-based plastic liner in it (also free with your membership). The shipping box can technically hold two full batches and the grounds don’t smell bad at all, so if you have a place to store the half-full box until your bin fills again, you’ll have to mail less often.

After scheduling a USPS pickup or dropping the package off at the post office, your compost is Mill’s problem — and Mill ensures that your food scraps are actually being recycled.

Traditional compost feeds soil. Mill compost feeds chickens.

The way that Mill composts on demand on a daily basis is so cool and so different. But that’s hardly Mill’s sole unprecedented flex. Arguably even more impressive is the fact that Mill is so dedicated to recycling food that it puts your compost directly back into the life cycle — into the belly of a chicken, actually.

The beef that any average Earth enjoyer has with the beef industry is spotlighted by countless documentaries and Impossible Whopper commercials. While cow farming is by far the biggest agricultural hazard for the climate, they’re not the only livestock practice with a hefty carbon footprint. A study about chicken and salmon farming published by Current Biology in February 2023 asserts that much of the emission — as much as 55 percent — associated with poultry farming comes from feeding them.

Factory-farmed chicken feed largely comes from grain and soya. Growing either requires mass amounts of land (often gained through deforestation) and water. The boom of demand for soybean products (ironically, the main base ingredient in a lot of plant-based meat) from humans and now chickens, apparently, is an increasing area of concern on top of the demand for the meat itself.

So, by rerouting your Mill grounds into the hands of farmers as an ingredient for their chicken feed, Mill’s closed-loop service can be thought of as an added measure of sustainability on top of the food scraps it diverts from landfills. According to an interview with NBC, the partnership with farmers also helps to subsidize the membership.

Mill’s mail-in collection and repurposing of the compost you make is the “No garden, no problem,” take that I could imagine a ton of apartment-dwelling Earth stans have been waiting for. Creating nutrient-rich fertilizer at home isn’t exactly a solution if you’re not maintaining any vegetation at home. That was one of my biggest gripes with the Lomi — plus the fact that the setting that works with paper products won’t produce fertilizer that should go into soil at all. Instead, they suggest putting that finished compost in the green bin. You mean, the green bin and curbside composting system that a ton of towns don’t have? Suggesting taking them to a local compost drop-off location kind of defeats the purpose of having a machine to do the composting at home.

How much does Mill cost?

Mill’s pricing diverges from the one-time, upfront payment situation that you’d expect. The bin itself is free, but it won’t ship without your subscription to an annual or monthly Mill service plan. The service plan covers pickups of those pre-labeled food ground packages whenever you want, connection to a support team of real people, plus maintenance like filters, repairs, and even bin replacement.

Here’s how the costs shake out: The cheaper of the two is the annual plan, which will run you $33 per month (billed upfront at $396 annually with free bin delivery) or the monthly plan, which is $45 month to month ($540 for a year) plus a $75 bin delivery. If you go with the annual plan, composting with Mill costs about dollar a day.

Taking all that Mill’s service does while it’s in your kitchen and beyond into account — plus the fact that it’s the only consumer composter on the market that’s doing this — a dollar a day could be totally digestible for anyone with a somewhat disposable budget. If you don’t already pay for trash as part of your current utility bill (like I luckily don’t), you could also think of Mill as claiming that chunk that many others already have to budget for.

No, the loophole you’re thinking of won’t work, either. You can’t simply stop paying for the service while keeping the bin for free. Membership cancellation is only effective once Mill has received your returned bin, which you’ll have 30 days to send back after requesting to cancel your membership.

Mill versus Lomi and Vitamix: Cost is (almost) its only downside

Having Mill in my kitchen has been such a positive, hands-off experience that it hasn’t really sparked any noteworthy complaints. I’d be willing to bet that that’s what everyone will say — until the one-year mark rolls around and several hundred dollars disappear from your bank account again. The whole “dollar a day thing” adds up quickly, especially when you consider that a single year of using Mill is basically as expensive as the full one-time purchase of an indoor countertop composter.

So if you’re interested in composting inside your home but aren’t yet set on the specific machine, your main options aside from Mill are countertop composters like the Lomi, Reencle, or Vitamix FoodCycler. They operate similarly in that they still do the composting inside your home within a matter of hours — they just sit on your countertop and hold a much smaller capacity. These three go for around $400 to $600 at full price, maybe dropping by $100 or so when on sale. Though one of those models might be more expensive than Mill initially, you only have to pay that once.

This isn’t to say that I don’t understand why Mill costs more. It’s providing a wickedly convenient recurring service that no competitors can provide, and you’re paying for the experts to deal with your compost rather than having to figure out what to do with it. I get it, but I’d be remiss not to put it into perspective, especially with steady inflation making us more closely considering what’s a necessity and what’s not.

Mill also sits on the floor while these competitors sit on the counter, and which would work better for you probably depends on the layout of your kitchen and whether you can give up counter space or floor space.

Unlike Lomi, Mill can’t take paper products or plant remnants, such as yard waste or fallen houseplant leaves. You wouldn’t find that appetizing and neither do chickens. However, these slightly stricter guidelines certainly aren’t enough of a drawback to upstage the rest of Mill’s versatility. This is still more range than that of an outdoor composting pile, and landfills have bigger problems than paper and plants, anyway.

In my experience with having both Mill and Lomi in my apartment for several months, Lomi had several maintenance blips that required part replacement. Mill hasn’t glitched once. My guess is a lot of people would be willing to pay more for less upkeep and fewer chats with customer service agents.

Mill versus saving scraps for local pickup or drop-off

FWIW, a ton of people already pay for compost pickup. For instance, one service near me in Philadelphia charges $12 per month for every-other-week pickup, or $18 per month for weekly pickup. Mill’s service cost obviously still surpasses that by a bit, but paying to compost isn’t totally unheard of.

Then, there are the households that definitely want to divert their food scraps from the landfill but can’t decide whether it’s worthwhile to pay for their own composter or just take their scraps to a community compost site.

I just felt a shiver down my spine. Oh, no, I’m not cold — I’m just reflecting on my time saving my food scraps in my last two apartments. The smell that punched me in the face every time I took the lid off of the stainless steel countertop bin or the mystery drop of melty rotten freezer scrap juice that just fell on my foot. Four years of dedication to being a compost girlie means four years of experimenting with different methods of saving food scraps to take somewhere. After all of that, I can confidently confirm that being able to do the whole process in my home has been the easiest, the least gross, and so, so worth it.

Putting a number on Mill’s environmental benefits

I know, know — in a perfect world, a sleek, advanced compost system like Mill would be as standard and accessible in a home as curbside garbage collection is. It seems like we may actually be on the path to that (if you think that’s delusional, let me be delusional). States like California and Vermont haven’t yet awarded each resident and business with a Mill, but they do have statewide mandatory compost laws in place. Cities like San Fransisco and Portland are doing the same with citywide rules, and Brooklyn residents have access to citywide curbside composting as of October 2023. That’s supposed to expand to all of New York City by the end of 2024.

But until then, composting at home with something like Mill is still so impactful, even if you’re the only person you know who has one.

In case you’re blissfully unaware of just how detrimental our food waste habit really is, let’s get into it quickly. It’s estimated that the average American household wastes almost a third of the food it acquires each year, and that’s obviously not counting the contributions of food waste from businesses like restaurants.

When food rots, it produces methane: a gas that’s 80 times more potent than CO2 over a 20-year period after reaching the atmosphere. The combination of households, restaurants, and more creates 170 million metric tons of carbon dioxide-equivalent emissions — equivalent to the exhaust 37 million cars would create.

This is a statistic that Mill is aiming to shrink. One preliminary study done by Mill suggested that a year with Mill can avoid about a half-ton of greenhouse gas emissions at the single household level. Just think of the impact that could be had if Mill achieves its ultimate goal of expanding to the business level.

Is the Mill composter worth it?

Considering I spent my own money to purchase the free test unit I was sent to keep using Mill after I was done testing it, yes, I’d say Mill is worth it. It’s truly in a league of its own in the way that it’s currently the only at-home composter on the market that asks for your compost back to repurpose it. And though that aspect of it may sound a little fancy or obscure, Mill is ridiculously straightforward and easy to use. It’s literally like an extra 13-gallon trash can in your kitchen that takes itself out. Need I circle back to how much less rancid it is to discard food?

Mill simultaneously stirs hope and frustration because it shows just how easy composting at home could and should be. Like seriously, imagine if having a sustainable waste system like this at home was as normalized and accessible as sending everything to the landfill is. To me, it posed the daydream situation of how quickly America could turn its food waste shit show around if composting was funded on the micro level, rather than shifting the responsibility to the average person and whether or not they can figure out a convenient composting solution on their own dime.