Tech / Technology

Apple pulls the plug on its cheapest Apple Music plan

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Apple’s most affordable Apple Music plan has been discontinued.
Apple Music

Apple’s cheapest Music plan, the $4.99-per-month Apple Music Voice, is no longer available.

First noticed by Brazilian website MacMagazine (via MacRumors), the plan is being discontinued in November in all countries and regions where it was available.

“We are focused on delivering the best, most robust music experience possible for our customers, with features like immersive Spatial Audio, Apple Music Sing with real-time lyrics, intuitive browse and discovery features, and so much more. All Apple Music plans already work seamlessly with Siri, and we will continue to optimize this experience,” said Apple in a support document on its website.

Subscribers to Apple Music Voice can continue on their plan until the duration of their final billing cycle, but they will have their auto-renew turned off. They can then choose to switch to another Apple Music plan. This will cost them quite a bit more; the Individual Apple Music plan costs $10.99 per month, though students can get a subscription at $5.99. There’s also the Family Apple Music plan, which extends the subscription to up to six people, for $16.99 a month.

Apple launched the Music Voice plan late in 2021. In my review, I found it somewhat usable, especially as a sort of a tryout for Apple Music in general, though it lacked some key features and was too reliant on Siri.

Tech / Technology

Apple Watch Series 9 review: Upgrade for this key feature (no, it’s not Double Tap)

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Apple Watch Series 9 has a fancy new chip, but Apple hasn’t done too much with it — yet.
Apple Watch Series 9

The new Watch Series 9 is a robust and elite wearable device – the best Apple has ever made. It has some serious power on the inside, with a fancy new S9 SiP and a new Ultra Wideband chip. But very little of that power translates into new features you’ll actually notice.

Starting with the design, the new Apple Watch Series 9 looks exactly the same as its predecessor: the Series 8 watch. You still get to choose between aluminum and stainless steel as well as 41mm and 45mm displays. The only difference is the availability of pink, the only new color in the lineup (the unit Apple sent me was Midnight).

You do get a couple of new watch faces, including Solar Analog, Palette, improved Snoopy, and Nike Globe, as well as a choice of new wristbands, including Nike’s environmentally friendly Sport Band – though none of those are exclusive to the Series 9 Watch.

Super bright display

The takeaway here is that the new Watch looks and feels exactly the same as the old one. There’s one key difference that won’t be apparent until you lie in bed at night or go out in direct sunlight. The new Apple Watch Series 9’s display has double the peak brightness of up to 2000 nits and a minimum luminance of just one nit. This means that the new Watch is a lot more readable in direct sunlight, and you’ll be squinting less when you take a peek at it in the dark.

Apple Watch Series 9

New Nike wristband combined with the new Nike watch face.
Credit: Stan Schroeder / Mashable

Inside, the new Watch is packed with significant upgrades, including a new A15 Bionic-based S9 chipset with a 64-bit dual-core processor and a four-core Neural Engine. Apple says this makes the Watch 30 percent zippier compared to the previous generation – and the new Neural Engine is up to twice as fast.

In my experience, the new Watch is certainly snappy, but I don’t remember the last one being slow. In fact, my previous daily driver was a Series 6 Watch, and while it’s noticeably slower than the new one, speed was never an issue to me.

Apple Watch Series 9

It measures your blood oxygen and heart rate, but there are no new sensors here.
Credit: Stan Schroeder / Mashable

Battery life is an improvement over my old Series 6. Finally, I can charge my Watch in the morning and have it last well into the next day. But if you already have a Series 8, you won’t notice a big difference. Apple says the battery life is unchanged from the previous generation.

The things that aren’t here yet

The new chip’s power did allow Apple to do some cool things with the new watch, namely Double Tap. It’s a new feature that lets you launch and control apps without touching the Watch. Instead, you just put your index finger and thumb together twice in rapid succession, which prompts the Watch to perform an action.

I’ve briefly tried Double Tap in Apple’s hands-on area at Apple Park, but the review unit I got afterwards didn’t have the feature, so I can’t really say how useful it is in everyday usage. This is because the Watch actually launched without Double Tap, which is coming sometime in October. It’s a pretty big blunder by Apple; Double Tap is the Watch’s most marketable feature, and it just isn’t here yet. I will update this review with my thoughts on it once it becomes available on my unit.

The improved Neural Engine allows Siri processing to happen on the Watch itself, meaning you can summon the digital assistant while you’re offline. On top of that, Apple claims that dictation up to 25 percent more accurate on the new watch. More important to me is another feature that’s not here yet. Later this year, you’ll be able to ask Siri to log your health data (e.g., telling it your weight) – and you can ask it about your health data, too.

I tested the Watch Series 9’s updated Siri by asking it to send a few messages, and it worked surprisingly well. Siri never missing a single word. I still got frustrated, though, at Siri’s inability to understand some contextual information. The digital assistant still struggles to mimic a natural conversation, but that’s always been the case with Siri.

Another new chip inside, Apple’s second-gen Ultra Wideband chip, allows for Precision Finding for iPhone 15, making it easy to find a misplaced phone just by using your watch.

Ironically, I had problems finding this feature. You can’t get Precision Finding from within Find My, which was where I first looked for it. Instead, you must pull up the Control Panel (single click of the side button in WatchOS 10) and tap the “ring iPhone” button. Next, the Precision Finding screen will appear, guiding you towards your iPhone. It worked flawlessly; no matter where I hid the iPhone around my flat, the Watch was able to navigate me to it every time.

Apple Watch Series 9

Lost your iPhone? No problem.
Credit: Stan Schroeder / Mashable

Oh, and Apple Watch Series 9 now comes with 64GB of storage, doubling the Series 8’s 32GB of space. If you store a lot of music on your Watch, this will be important.

A big theme around this year’s Watch is ecology. If you get it with an aluminum case and the new Sport Loop band, it’ll be carbon neutral. Apple plans to make all of its products carbon neutral by 2030, and it’s a commendable plan.

Is the Apple Watch Series 9 worth it?

Apple Watch Series 9

No need to upgrade yet.
Credit: Stan Schroeder / Mashable

There’s a recurring theme in this review of the Apple Watch Series 9. This is a powerful device that feels like a foundation for something better to come in the future. This includes Double Tap, which should come fairly soon, as well as talking to Siri about your health. However, I’m looking forward to seeing more significant gen-over-gen upgrades in the future (rumor has it that next year’s Watch will include a blood pressure monitor).

That’s not to say that there are no improvements here. The brighter display is a bonus, the watch is speedier, and it has more storage than before. But if you already have a Series 8, or even a Series 7, there are few reasons to upgrade right now.

Tech / Technology

Walmart announces two Black Friday sales 2023

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Walmart announced its plans to host two Black Friday Deals events Wednesday. Find out when they start and what deals will be featured.
a close-up, over-the-shoulder view of a woman shopping for black friday deals on the walmart app

UPDATE: Nov. 1, 2023, 2:00 p.m. EDT This story has been updated.

Black Friday sales that begin in late October and continue throughout November with multiple waves of deals have become the norm at many major retailers. But this year, Walmart is taking a chiller approach to the holiday season.

The big box store has announced that it will run a pair of “Black Friday Deals” events later this month: The first sale will kick off online on Wednesday, Nov. 8 before it continues in stores on Friday, Nov. 10 at 6 a.m. local time, while the second will launch online on Wednesday, Nov. 22 before it goes IRL on Friday, Nov. 24 (or actual Black Friday). Both events will include three hours of early access for paid (non-trial) members of its Walmart+ program starting at 12 p.m. before their deals go live for all shoppers at 3 p.m. ET.

The Black Friday Deals events at Walmart will be succeeded by its online-only Cyber Monday event on Monday, Nov. 27, which, unlike previous iterations, will also have an early-access period for the Walmart+ crew.

walmart's 2023 black friday calendar


Credit: Walmart

Walmart’s press release for its holiday plans name-dropped top brands like “Apple, Dyson, LEGO, LG, and Samsung” and teased a handful of deals that will drop during the first Black Friday Deals event:

As part of its announcement, the retailer has also shared that one-year Walmart+ memberships are on sale for $49 (or 50% off) in the lead-up to its first Black Friday Deals event from Nov. 1 through Nov. 8. The program unlocks benefits like free shipping with no order minimums, fuel discounts, and a free Paramount+ subscription in addition to early access to certain Walmart sales throughout the year.

While this early-access formatting is a repeat of what Walmart has done during past Black Friday sales, the overall vibe of its 2023 holiday programming feels different — more specifically, less hasty. Black Friday Deals for Days events at Walmart in 2020, 2021, and 2022 were three- to four-part events, and they were all set in stone by mid-October, giving the retailer a leg up over other stores that waited longer to share the dates of their sales.

This year, Walmart is the third major retailer to unveil its 2023 Black Friday after Best Buy and Target, which released their first waves of early Black Friday deals on Oct. 27 and 29, respectively. Amazon’s should be coming any day now.

Tech / Technology

What is Best Buy Drops? Here’s why it’s one of the best holiday shopping hacks

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Best Buy Drops is an app feature that alerts shoppers about product releases, limited edition bundles, and deals before they drop. Here’s why it’s one of the best holiday shopping hacks.
Best Buy Drops logo and three smartphones with products from the My Best Buy app on colorful background

UPDATE: Nov. 1, 2023, 11:40 a.m. EDT The new Best Buy Drops tab on the Best Buy app gives you a head’s up about upcoming new product drops, limited edition releases, and major discounts on high-profile items ahead of the holidays. This post has been updated to track the products dropping in the coming week.

When it comes to shopping, a scarcity mindset is just as convincing as that one friend who always enables you to buy something you don’t need. It’s why there’s often a timer breathing down your neck from the corner of the screen during a sitewide sale. It’s why Amazon’s invite-only Prime Day deals popped off (and why they’ll likely be back for Black Friday). It’s probably why Best Buy announced Best Buy Drops right before we hit the full-blown holiday shopping season — and we’re totally falling for it.

Best Buy Drops is a new shopping hack dedicated to giving shoppers a heads-up about upcoming high-profile items and deals in categories like gaming, smartwatches, toys, and more dropping at Best Buy in the next week. As long as you have the Best Buy mobile app, you can preview what’s coming on what day so that you’re ready to click “add to cart” when the item or deal goes live. This kind of preparedness is the name of the game with Drops, as some items are so popular that it’s only a matter of minutes (or seconds) before they sell out.

If a drop is currently live while you’re on the app, a status bar showing the percentage of inventory that has been claimed can give an idea of how fast you need to act. Once inventory for a certain drop is gone, it’s gone.

Drops section of Best Buy app showing deals on gaming controller and GoPro bundle

Drops can include a huge price slash on a popular item or availability of product that wasn’t up for grabs before.
Credit: Screenshot / Mashable

The Drops tab also keeps a list of past drops, which have included a limited-edition PlayStation 5 Marvel’s Spider-Man bundle, Pokémon Squishmallows, a super cheap 50-inch QLED TV, and the Apple Watch Ultra 2. Even if you missed these, you at least have an idea of what similar items could pop up in the coming weeks. To look ahead, check the upcoming tab.

For extra cushion, you can opt-in to Drop Alerts for an extra reminder right before the drop of a product you care about goes live. Joining My Best Buy Plus or My Best Buy Total will unlock even better discounts on drops than what the general public is getting.

What’s dropping at Best Buy Nov. 1 through Nov. 8

Best Buy is only revealing the names of the upcoming products — not their actual drop prices — in the drop preview tab, so any prices listed below are the current price of the said product as it is on Best Buy’s site pre-drop. Drops go live around 11 a.m. ET on the specified day, and inventory is typically fully claimed by 5 p.m. that day.

Dropped: Nov. 1

At a full price of $999.99, MSI’s Codex R desktop was already on the affordable side for a prebuilt PC with components like NVIDIA GeForce RTX 4060 graphics, an Intel Core i5 CPU, and 1TB of storage, plus an included mouse and RGB mechanical keyboard. At $779.99 with the drop discount, it’s the definition of a bang for your buck — especially if you were originally considering opting for a gaming laptop to stay on a budget. The $220 you’re saving is enough to cover a sick keyboard or condenser microphone.

Dropping: Nov. 2

Speaking of gaming accessories, the drop following the gaming PC is a wireless mini mechanical keyboard. The Corsair K70 Pro Mini features a compact 60 percent layout, skipping buttons like a function row and arrow keys. It doesn’t skip the RGB backlight, however, and still offers a decent amount of customization options and mouse shortcuts for the conservative size.

The white K70 Pro Mini is already on sale for $11 off at Best Buy, so we expect the drop price to be well under $149.99.

Dropping: Nov. 3

The pro-truly wireless earbuds but anti-AirPods crowd may consider a pair like Jabra’s noise-canceling Elite 8 Active. These rugged headphones can last up to 56 hours on a single charge through dust, sweat, and water — they actually passed nine tests in a variety of rigorous environments to meet the US Military Standard for durability. What’s less rugged is the immersive audio experience they provide through Spatial Sound powered by Dolby and Adaptive Hybrid active noise cancellation.

Best Buy has already tacked a $20 discount on the Jabra Elite 8 Active ahead of their drop, so their drop discount could push them from their current $179.99 much closer to the $100 mark.

Dropping: Nov. 8

Put some respect on the names of the original 151 Pokémon with this Trading card game expansion pack. The booster bundle includes six booster packs from TCG: Scarlet and Violet, including Venusaur EX, Charizard EX, and Blastoise EX special cards, plus the possibility of Mew EW floating around.

This expansion pack is currently sold out at Best Buy but was listed for $26.94, so we expect it to be up for grabs for under $20 when its stock is revived during the drop.

Tech / Technology

Best Apple Watch deals: Save on the SE and more

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Prime Day may be over, but great Apple Watch deals still remain — here are the best ones as of Oct. 31.
person looking down at apple watch with price tag attached on their wrist

UPDATE: Oct. 31, 2023, 12:15 p.m. EDT We’ve updated this post to reflect the most recent pricing and availability on Apple Watches heading into Black Friday season.

Top Apple Watch deals this week:

Our top pick

Apple Watch Series 8 (41mm, GPS)

$305.91 at Amazon
(Save $93.09)

white 41mm series 8 apple watch


Best budget pick

Apple Watch SE (40mm, GPS + cellular)

$269 at Best Buy
(Save $30 )

Mashable Image


It’s been over seven years since the first generation Apple Watch began to grace people’s wrists. In that time, the Apple wearable has evolved in size, power, and — because it’s Apple — price. If you’re into the idea of having a fitness tracker, an extension of your phone, and all the world’s conveniences (or, at least a few more than you’re used to) wrapped around your wrist, but aren’t into shelling out the max amount of cash, you’ve come to the right place. Every week, we’ll keep watch and update this post with the best Apple Watch deals from across the internet.

Apple Watch Series 9 deals


Our pick: Apple Watch Series 9 (41mm, GPS)

$389.99 at Amazon and Walmart (save $9.01)



Why we like it

Read our full review of the Apple Watch Series 9.

Double tap. Need we say more? If we had to, it would be that it may not be a surefire upgrade for anyone who already has an 8, but for folks with older Apple Watch models this is a pretty decent upgrade, and after being officially on store shelves for less than a week, it already has a small discount. It didn’t get any additional discounts during Prime Day, but we’re still keeping our fingers crossed for Black Friday.

More Apple Watch Series 9 deals

Apple Watch Series 8 deals

Why we like it

It may not come in pink like the Series 9, but feature-wise you’re not getting a vastly different experience with the Series 8 (though we do wish it had double tap). The Series 8 has hit some impressive lows this holiday shopping season — bottoming out at $225 — but at the time of writing, $319 is the absolute best price you can get on this smartwatch. It’s not amazing, but it’s not bad either. You’ll just have to go for the silver or midnight watch if you want the savings (as long as you don’t mind pre-owned).

More Apple Watch Series 8 deals

Apple Watch Series 7 deals

None this week, check back next week.

Apple Watch SE deals

Why we like it

The Apple Watch SE is a great option for those who don’t necessarily need all of the pricey bells and whistles that come with other Apple Watch models. You’ll get all the must-have features you need like health tracking, crash detection, Smart Stack, and emergency SOS options. Also, it’s $30 off at Best Buy — we’ll never turn down a discount on the already-most-affordable Apple Watch.

More Apple Watch SE deals

Second generation

Apple Watch Ultra deals

Why we like it

Best Buy is continuing to get into the holiday spirit early with this $170 markdown on the first-generation Apple Watch Ultra. This is the lowest price we’ve ever seen this watch hit — and it’s currently $100 cheaper than Amazon’s sale price. While it doesn’t have the same extra bright screen, S9 chip, or Double Tap capabilities as the second-gen Ultra, all in all, it’s a very similar watch that’s still rugged, well-built, and great for the adventurous among us. Plus, at $630, it’s way more affordable than this year’s release. You can grab it on sale in the yellow and beige loop only.

More Apple Watch Ultra deals

Even more Apple Watch deals

Tech / Technology

The best Apple deals for October 2023: AirPods, iPads, and more

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Prime Day may have been two weeks ago, but you can still grab second-gen AirPods Pro at their Prime Day price of $189 or the iPad Air for its Prime Day price of $499.99. Plus, check out more of the best Apple deals as of Oct. 31.
Apple iPad Air

UPDATE: Oct. 31, 2023, 12:00 p.m. EDT We’ve updated this post with the best deals from across the Apple universe leading into Black Friday season. Here are our top picks:

Best Apple deals this week:

Best Mac deal

space gray m2 macbook air


Best iPad deal

2021 iPad (WiFi, 64GB)

$249 at Amazon and Walmart
(Save $80)

a silver 2021 10.2 in ipad


Best iPhone deal

iPhone 14 Plus at Verizon

$0 on a new line with select unlimited plans
(Save up to $799)

black iphone 14 plus


Best Apple Watch deal

Apple Watch SE (40mm, GPS + cellular)

$269 at Best Buy
(Save $30)

Apple Watch in pink.


Best AirPods deal

AirPods Pro

$189 at Walmart
(Save $60)

second generation airpods pro

Apple may have an iron grasp on the general population, but when it comes down to it, their products look good, work well, and stay cutting-edge — so of course, people love ’em. Whether you build your calendar around Apple events or you just want solid tech no matter the brand, Apple’s got you covered. Sure, they’re a little notorious for their high prices, but we’ve rounded up the best deals on iPads, AirPods, MacBooks, and more to help you save where you can. Check them out below.

Mac and MacBook deals

Why we like it

Check out our full review of the M2 MacBook Air.

$899 is no longer a particularly uncommon price to see this M2 MacBook Air at, yet we’re no less excited when we see it return to this all-time low price. That’s because for under $1,000 you get impressive M2 power, a 13.6-inch display (trust us, you’ll notice the difference from a 13.3-inch display), and a keyboard that Mashable’s Alex Perry described as “kingly.” Whether you’re a student, looking for a work-from-home workhorse, or looking for an everyday laptop to replace your old, dusty MacBook, we’re willing to bet you’ll be more than happy with the M2 Air.

More Mac and MacBook deals

MacBook Air

MacBook Pro

iPad deals

Why we like it

Prime Day brought the ninth-generation iPad back down to its $249 low, and Amazon and Walmart have kept it there for two weeks after the sale’s conclusion. Though this isn’t the iPad for you if you’re planning on doing a bunch of gaming or art, for many people this budget-friendly tablet will be more than enough for note-taking and video streaming.

More iPad deals

iPad (10th gen)

iPad (9th gen)

iPad Air

iPhone deals


Our pick: iPhone 14 Plus at Verizon

$0 when you open a new line on select unlimited plans (save $799)



Why we like it

The iPhone 15 may be the shiniest new Apple toy, and while the deals on the phone certainly aren’t bad, they are contingent upon you having a decent trade-in. If you feel any doubt in your trade-in power, going for this Verizon deal on the 14 Plus requires none — only that you open a new line on select unlimited plans. Still some hoops, but far fewer to get an $800 phone basically for free.

More iPhone deals

Apple Watch deals

Why we like it

The Apple Watch SE is a great option for those who don’t necessarily need all of the pricey bells and whistles that come with other Apple Watch models. You’ll get all the must-have features you need like health tracking, crash detection, Smart Stack, and emergency SOS options. Also, it’s $30 off at Best Buy, and we’ll never turn down a discount on the already-most-affordable Apple Watch.

More Apple Watch deals

Series 9

Series 8

Ultra

More Apple Watch deals

Apple accessories deals

Why we like it

Read our full review of the second-generation AirPods Pro.

The AirPods Pro are some of the best noise-canceling buds in the business, and Walmart’s randomly decided to bring them back to their Prime Day (and record-low) pricing this week. At the time of writing, these buds are sold out at Amazon. Mashable Senior Editor Stan Schroeder wrote in his review that these AirPods are “the first pair of earbuds I’d actually consider taking on an airplane (instead of my much larger and clunkier over-ear headphones).”

More deals on Apple accessories

Tech / Technology

The Apple Mac event was a scary bad Halloween flop

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Apple’s 2023 Mac event, a first evening live launch for the company, was light on content. Did we even need this half an hour?
David S. Pumpkins on SNL; Tim Cook.

You could be forgiven for expecting something special from a fancy Apple launch event the day before Halloween — especially when the company was branching into new chronological territory. This was the first evening launch of the modern Apple era. Would we see Cook in impeccable evening wear, carrying a martini?

Then there’s the timing. And the event title: “Scary Fast.” That suggested we were getting speedier machines, sure. But it also suggested a theme.

Was it too much to hope that Apple, which has previously had a ton of fun with a 420-themed event, a rocking California-themed event, and more Craig Federighi appearances than you can shake a book of Dad jokes at, was going to go all out on a spooktacular spooktacular — something that sold genuinely interesting upgrades with a dash of its signature, and highly seasonal, pizzaz?

Well yes, we concluded afterwards, apparently that was too much to hope. The M3 chip speeds in its new laptops were somewhat interesting for those of us looking to upgrade, even if Apple was engaging in some sleight of hand about model comparisons. The screen was a little brighter. The “Space Black” color got the interest of some Macheads, while others compared it to the dull black Powerbooks of the early Carrie Bradshaw era.

I couldn’t help but wonder: If that’s all Apple was going to give us, then why not make this a TikTok — or our similarly brief summary above — instead of a 35-minute affair that felt three times as long?

There was no horror movie vibe to carry us through all that hard-to-parse benchmark test info. Not unless you count the 13-inch Macbook growing … a whole inch! Or the Touch Bar being quietly knifed off-screen. (Typical murder-mystery: It’s always the one the audience likes the least that gets it first.) There was nothing scary save the $2,000 price tag on the Space Black MacBook.

Where was the pumpkin spice on this weak small decaf? Well, not counting about 10 seconds of Scooby-Doo level Halloween CGI while zooming over the Apple campus at the very beginning, it was … the CEO’s bright orange Apple Watch band. If this is his idea of a costume, Tim Cook must be fun at Halloween parties.

Oh, and several of the executives featured used variations on the word “monster,” as in “monster CPU” and “monstrous improvement.” (Geddit? Because Halloween?) Despite being stuck underground in dungeon-like labs inside a spaceship, these presenters never once uttered phrases like “It’s alive!” Or “Soon my evil plan to make you buy a whole new laptop for a 15 percent speed improvement over last year’s model will be unstoppable!”

In short, Tim Cook made the Apple event equivalent of Saturday Night Live‘s famous David S. Pumpkins Halloween sketch, in which an elevator in a haunted house keeps opening on a not-very-scary Tom Hanks and a couple of skeletons who dance for a couple of seconds. Except Cook didn’t even give his audience a chance to ask “Any questions?”

Because yeah, like the paying customers in the sketch, we might have a few questions. Like: Where’s the fun? How long do you think the world’s wealthiest company can get away with launch events widely judged to be disappointing? What did you have against the 13-inch Macbook, which was that little bit easier to tote around or slip in a bag than the 14-inch replacement? And is the only innovation we have to look forward to from this company … just faster chips in newer models?

The notion that Apple itself has no clue how to answer these and other questions may, for us fans, be the scariest Halloween surprise of all.

Tech / Technology

How to make your iPhone’s light flash when you can’t find it

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If you have both an iPhone and an Apple Watch, you can use the latter to make your phone’s light flash when you can’t find it.
An iPhone 15.

One of the most useful benefits to having an Apple Watch is its ability to ping your iPhone. Phones are notoriously easy to misplace, forcing you to waste time searching for them when you’re just about to head out the door. Fortunately, the Apple Watch has a button you can press that causes your iPhone to make a noise so you can find it.

This Apple Watch feature is relatively well-known. What’s less well-known is that you can also make your lost iPhone flash its light to help you find it more quickly. This feature was originally intended to help people who are deaf or hard of hearing locate their phones, but there’s no reason everyone else can’t benefit from it as well.

Here’s how to remotely make your iPhone flash its light so you can find it.

Total Time

  • 30 seconds
What You Need

  • iPhone
  • Apple Watch

Step 1:
Press the side button on your Apple Watch to open the Control Center.

The side button is located on the right side of your watch, below the Digital Crown. Don’t confuse it with the Action button if you have an Apple Watch Ultra. The Action button is orange, and on the left side of the watch.

Step 2:
Press and hold the Ping your iPhone button.

The Ping your iPhone button is an image of an iPhone with waves radiating for either side of it. The important step here is to hold the button. Simply tapping it will only cause the sound to play without the light.

Your phone will make a sound to alert you to its location, while its flashlight will flash five times. It won’t continue though, so you’ll have to trigger it again if you still haven’t found your device. Mashable’s tests also found that the light won’t flash if your iPhone screen is unlocked — though you probably won’t need the flashing light if it is.

Tech / Technology

Target Black Friday deals are rolling in — shop deals and gift card promos

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Target’s Black Friday sale is live. New deals will drop every week, including a $259.99 50-inch QLED TV and over 50% off Sony headphones.
Chromebook in tent mode, Keurig, Beats headphones, and QLED TV on orange and pink abstract background

UPDATE: Oct. 30, 2023, 2:17 p.m. EDT Target’s Black Friday sale, which contains its biggest savings of the season, kicked off Oct. 29 and will span four weeks leading up to Black Friday. This story has been updated with the deals that are live so far.

Best early Target Black Friday deals:

Best Apple deal

9th generation Apple iPad (WiFi, 64GB)

$269.99 at Target
(save $60)

Apple iPad with colorful blobs as screensaver


Best TV deal

Philips 50-inch QLED Roku TV

$259.99 at Target
(Special Purchase pricing plus save $20)

Philips TV with neon light abstract screensaver


Best headphones deal

Black Sony wireless headphones


It’s news to no one that the “Black Friday” — singular day — nomenclature isn’t even close to an accurate depiction of how long Black Friday season actually spans. What’s still taking some getting used to, however, is Black Friday starting so early that we’re seeing the deals arranged alongside last-minute Halloween candy deals on a retailer’s home page.

Take Target, for example: It officially began releasing early Black Friday deals on Oct. 29, with new ones materializing in the following four weeks leading up to Thanksgiving weekend. All of this is part of what Target says are its best savings of the year. Best Buy is similarly ahead of the game.

If it feels like you were just reading about all of these deals Target was dropping, you were — Target Circle Week was just a few weeks ago. While the product categories seeing price slashes for Circle Week and Black Friday (TVs, video games, headphones, kitchen and cleaning appliances) are similar, you don’t need to be a Target Circle member to access a majority of Target’s early Black Friday deals as you did with Circle Week deals.

We’re keeping tabs on the best early Black Friday deals at Target as they show up:

Apple deals

Why we like it

The 9th generation iPad is already generally cheaper than its successor, the 10th generation — but to really rub it in, the 9th generation model is also seeing a better discount ($60 or 18% off versus just $50 or 11% off the 10th generation). This isn’t the iPad to choose if you plan on using your tablet for feature-intensive work like video editing or gaming, but for way less than $300, you’re still getting a solid device for casual everyday use. We’d recommend putting your savings toward the Logitech Crayon stylus, which is 15% off with this iPad purchase.

More Apple deals

TV and gaming deals

Why we like it

A 50-inch 4K TV in the $259.99 realm is already a pretty dang good deal, let alone a QLED model. This Philips model is labeled as a special purchase, which means this is an item that may not be on Target’s website year-round and was listed at an already-low price just for the early Black Friday event. So while the 7% discount is hardly a Black Friday-level chunk off, the price is stellar to begin with.

QLED TVs feature quantum dots, which produce a much wider, brighter array of colors than non-QLED models, making colors noticably more vibrant. Because of their brightness, QLED TVs are particularly great for watching TV (especially sports) in the daylight. This particular Philips model is Dolby Vision compatible and has the Roku platform built in.

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Why we like it

Sony’s Extra Bass headphones aren’t for everyone — but anyone in the EDM or bass-heavy hip-hop crowd is going to be psyched to find them for over 50% off. Though these headphones specialize in low-end frequencies, they’re not so thumpy that the rest of the notes get completely drowned out, and tweaking the sound with EQ is an option. What does get drowned out, however, is background noise when ANC is on. You can also turn on Ambient Sound Mode to let background sound, like announcements at the airport, squeeze through.

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Cross gifts for several kiddos off of your list with Target’s BOGO offer on a ton of toys spanning several age ranges. Shop learning, motor skills building, and problem-solving toys from B. toys and VTech, action figures from Teenage Mutant Ninja Turtles and Jurassic World, Our Generation dolls and accessories, and all things Play-Doh.

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Tech / Technology

Best charger deal: 3-in-1 Apple charger 2-pack for $25

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Get a pair of Apple chargers that charge your iPhone, AirPods, and Apple Watch for $25.
3-in-1 charger on desk

TL;DR: As of October 29, get this 3-in-1 Apple Watch, AirPods & iPhone Charging Cable 2-pack for only $24.99 — that’s 64% off.


Staying connected is super important these days, and that isn’t possible without charged devices. Sometimes, keeping up with the battery status of your electronics can be a hassle. If you’re a proud owner of Apple devices, you likely rely on them often and understand the importance of keeping them charged and ready to go.

Many experts say that desk clutter can affect our mental health and productivity. This 3-in-1 charging cable can help you cut the cable clutter and maintain healthy charges across your iPhone, AirPods, and Apple Watch. And a two-pack of the cables is just $24.99 (reg. $69).

The Apple Watch charger claims to give you a fast charge (under 2.5 hours), so your go-to electronic assistant can be ready to take on the day with you in a flash. The other connectors can charge two Lightning devices, such as AirPods, iPads, or iPhones.

Because these charging cables are lightweight and compact, throwing one in your bag for your commute or when you travel is easy. And since you get two, you could keep one at home and one at work.

Certified by CE/ROSH, these cables offer peace of mind because they come outfitted with overcurrent, over-heat, and short-circuit protection to keep your devices safe.

Simplify your charging experience and elevate your connectivity with this two-pack of 3-in-1 Apple Watch, AirPods, and iPhone charging cables. You can even use one or both as a practical stocking stuffer for the Apple lover in your life.

Grab this two-pack of 3-in-1 Apple Watch, AirPods, and iPhone charging cables for just $24.99 (reg. $69) ahead of the holiday rush.

Prices subject to change.