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“The transition to electrification is a must, not an option,” said boss Ho-sung Song
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Kia bosses believe a focus on reducing the barriers to entry for EV adoption – particularly concerns about price and charging – and the adoption of a regionalised approach will be key to meeting its ambitious goal of becoming a ‘global leader’ in electric cars.
The Korean firm has grown rapidly in recent years thanks to the success of its rebrand and new electric models.
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