Google said today that YouTube now has more than 100 million paid users across YouTube Music and YouTube Premium. This number is up from the 80 million paid users the company mentioned in November 2022.
Earlier this week, during its Q4 2023 earnings call, Sundar Pichai said that Google’s subscription business — which includes YouTube’s paid plans — has now crossed $15 billion annually.
The search giant first launched YouTube Music in 2015. At that time, YouTube offered a $9.99 per month Red subscription for ad-free viewing that also allowed users to access Play Music. In 2018, the Red subscription was rebranded to YouTube Premium.
In the past year, YouTube has cracked down on ad blockers by saying that these tools violate its terms of service. The video streaming service started to show a warning about preventing them from watching videos unless they disable ad blockers.
The story is developing…