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Toyota IMV 0 is a versatile truck that will arrive in emerging markets priced at $10,000
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It’s been quite amusing watching some car makers get into a twist trying to articulate what they mean about becoming mobility companies. After all, isn’t that what they are, anyway?
Some seem to think that this instead means launching a few apps or overhauling interiors to make them more like smartphones – often, ultimately, making them harder to use.
Yet the best recent example of what being a mobility company actually means came from the most old-school new vehicle to launch in a long time.
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