Black Friday Fitbit deals: Save on Sense 2 and more

Listen up, fitness folks: top Fitbit models are already on sale at multiple retailers. Check out our top picks below:

Best Fitbit deals for Black Friday 2023:


The Fitbit Luxe fitness watch with a light-colored band, over a white background

The Fitbit Inspire 2 with a black band, over a white background

The large-screened Fitbit Sense 2 watch over a white background

It’s beginning to look a lot like… Black Friday 2023, which means retailers from Amazon to Best Buy to Walmart are already dropping some satisfying savings on top products. If you’ve been wanting to invest in a high-quality Fitbit for a while (either as a self-care purchase or to treat your loved ones), but have been nervous about some of the models’ prices, today’s your lucky day.

If you treat holiday shopping just as seriously as you do your health, this might be a fine time to start checking people off the Christmas list by purchasing some of these top Fitbits currently on discount. Below are all the best Fitbits you can get on sale today — as a little “soft launch” into holiday sales.

Our top pick

Why we like it

The Fitbit Luxe fitness watch model is the perfect middle ground between a feature-packed Fitbit and one that looks slim/cute on your wrist. The watch provides fitness lovers with 24/7 heart rate trends, tells them how long they spend in “active zones” during workouts, monitors sleep, and even offers a lineup of stress management tools. With a free, six-month trial of Fitbit Premium, you can explore an even broader range of the Fitbit Luxe’s capabilities. What can be better than having a trusty little fitness pal that doubles as attention-grabbing eye candy?

Budget pick

Why we like it

The Fitbit Inspire 2 proves that you don’t need to dish out more than $60 for a fitness watch that will check all the boxes. One of the cool features of this watch is the Daily Readiness Score, which tells you if you’re ready to seize the day with exercise or should instead take it easy. The watch also tracks your daily activity (steps, distance, calories burned, etc.) and your nightly activity both (time spent in light, deep, and REM sleep). As an added bonus, the tracker is swim-friendly — something all the water signs out there are sure to appreciate.

Upgrade pick

Why we like it

Closely resembling an Apple Watch, the Fitbit Sense 2 is the brand’s most advanced watch yet. You’ll see that reflected in all it can do for you — including tracking things like altitude changes, blood oxygen levels, ECG, duration of sleep stages, skin temperature, and beyond. With over 40 exercise modes, this watch is ideal for runners, skiers, stand-up paddleboarders, and everyone in between. Plus, the Sense 2 basically functions like a phone. You can take calls on it, use Google Maps, tap-to-pay, receive Gmail notifications…you get the point. Score this fantastic buy today, while it’s $50 off.

More early Black Friday Fitbit deals

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