2024 CES show report: all the latest cars revealed

BMW and Mercedes-Benz had a presence at CES, too, the latter adding increasingly more features to its infotainment software and the former largely the same with the added development of some augmented-reality glasses that you can wear while driving to see things like navigation commands projected into your field of vision ahead. It’s clever stuff, yet BMW’s assertion that such glasses will be as ubiquitous as smartphones in the future felt a bit of a leap. Google Glass, anyone?

Other automotive brands at CES included Vinfast, which brought an electric pick-up truck concept, and Xpeng, which read the CES room more by creating a six-wheeled off-roader that can also fly – obviously.

Yet many of the bigger stories at CES lie in those sensors and operating systems, from the likes of Mobileye and Luminar. Their work isn’t glamorous but provides the technology that allows for developments, particularly in autonomous driving, that are of far greater significance than whether a car ever takes to the air.

The world of automotive is changing, massively and quickly, and nowhere more so is that clear than at CES.

Afeela saloon concept

Afeela concept on stage at CES 2024

Sony and Honda’s joint venture presented an updated version of its Afeela saloon concept, revealing minor styling tweaks. The side-view cameras have been replaced with conventional mirrors, for example, and the front and rear ends have been tweaked to give a more angular look. Technical specifications were also confirmed, with the EV hosting a 241bhp motor on each axle and a 91kWh battery capable of recharging at rates of up to 150kW. 

The production car will also benefit from a number of high-profile partnerships from the world of technology. Polyphony Digital, developer of the Gran Turismo video games, will provide its expertise with simulations to help develop the car, while Microsoft’s OpenAI service will underpin the on-board digital assistant.

Honda 0 Series concepts

Honda Zero concepts at CES

Honda has completely rethought its approach to EV development with a new pair of concepts. Efficiency, engagement and practicality are the priorities for its next generation of global models, which are promised to arrive in Europe in 2026.

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