10 years since the term ‘unicorn’ was coined, we’ve almost come full circle


Ten years ago today, Cowboy Ventures’ Aileen Lee penned a column for TechCrunch that brought the term “unicorn” into the world.

Defined at the time as “U.S.-based software companies started since 2003 and valued at over $1 billion by public or private market investors,” the term has since expanded to encompass all private startups valued at $1 billion or more.


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